Transforming Kodak Alaris: A customer-driven approach

Traditional approaches to business planning and product development are inefficient and suffer high risk of failure. A customer driven lean startup approach is the method used by leading Silicon Valley firms today. Adopting these methods is both vital and difficult for established companies. Jack will overview the approach and lessons learned from the battlefield.

THREE KEY LEARNINGS THE AUDIENCE TAKE AWAY WILL FROM THIS PROGRAM?

1. Why traditional product development is inefficient.
2. An overview of the customer driven lean startup approach.
3. Ongoing learning; what has worked, what hasn’t.

Here is a video in which Jack introduces his presentation.

OPEN TO THE PUBLIC.

Get directions to Brighton Town Hall.