MONEY

Siuda: Vision boards can help transform business

Stephanie Siuda

Vision boarding is powered by the Law of Attraction or the belief that like things attract each other and that the focus on positive goals brings about positive results.

Employees as well as companies can establish a clear idea of what they want to achieve through the use of images and words. These tactile things can also be used to remind them of goals and achievements as they go about their daily professional lives.

From personal development and career advancement to expansion projects and long-term fiscal goals, vision boards assist in turning ideas into reality by helping maintain focus and cutting down on the distractions that often impede success.

For example, vision boards should not contain representations of negative thoughts, such as a financial statement in the red, a business venture that has failed, or even a notice of termination. While some may draw inspiration from such items as way of motivating themselves to rise to meet new challenges, it is more likely that such images will lead individuals and groups to dwell on past failures rather than envisioning future success.

Imagine that a company is set to kick-off an ad campaign to sell its new state-of-the-art software. Its aim is to make a net profit of $100,000 by a specific date, and it has a powerful, can-do slogan to help.

To begin the vision boarding process, employees would write out that dollar amount and accompanying slogan dead center on the board. The software itself could also be pictured, accompanied by a list of successful marketing strategies. Finally, the board might also include motivational quotes, pictures of people who have aimed high and succeeded as well as a picture of the celebration the company will hold once its goal has been achieved.

A personal vision board might be for an individual setting out to jump-start a career. She has an idea of what she would like to do, what environment she would like to work in and the money she wishes to pull in on a yearly basis.

Therefore, her vision board might contain some or all of the following: a picture representing the desired position along with her dream office, complete with floor-to-ceiling windows and a spectacular view, of course; a check of her desired annual salary; logos of various companies she would love to work; and inspirational quotes and images to help her stay positive and focused during those difficult moments that are bond to occur on the way to career success.

As can be seen by both examples, the clearer the image, the easier it is to believe and succeed. The Vision Boards 101 Workshop, from 8:30 a.m. to 1 p.m. on Saturday, Oct. 18, at the Marriott Rochester Airport, 1980 W. Ridge Road., will provide interested individuals the opportunity, time and resources to evaluate their goals and build their boards. For admission fees and other information, go to http://bit.ly/1s490nU.

This week’s Nextpert

Stephanie Siuda is a motivational speaker and founder of Believe to Succeed Training. Interested in being a Nextpert? Email: RocNext@Democratand Chronicle.com.