by Chris Swingle Farnum
A lot of nonprofits exist to do good but don't know how much effect their efforts and their resources are having, says Brian Kane
. His business, Results for Good
, helps nonprofit agencies maximize their results for clients and for the community by delivering evidence-based outcomes.
In other words, he helps organizations figure out what their goals are and how to measure their progress.
Kane, of Canadice, Ontario County, has brought that same approach to Rochester Professional Consultants Network, where he completes a one-year term as president at the end of June.
He and the board have been evaluating how to measure the group's success and make sure its efforts are aligned toward the goals.
"What is RPCN about, really? What are we really trying to do?" Kane asks. "We're about helping people develop successful consulting businesses."
The group has members from diverse fields, and some definitions of success are hard to measure. But whether you're meeting your financial goals is a result that's quantifiable and meaningful for everyone. Members won't be asked to share financial figures, Kane says, just the fact of whether they set such goals, whether they achieve them, and whether being part of RPCN helped them reach their goals. Such goals could change from year to year.
To better help members be successful, Kane and other RPCN volunteers are working on revamping the professional development program, including a significant financial investment in programming.
Kane co-chaired the program committee for a year and then was vice president of RPCN for one year. He helped organize a one-day social media conference in June 2012. As he reflects on his term as president, he's proud of multiple things.
"We've really stepped up the level of involvement of members," says Kane - who recruited this writer to volunteer with him on RPCN's Communication Committee. Kane created that committee as well as a Marketing Committee to look closely at RPCN's message and better get the word out.
He was involved in revamping this newsletter several months ago to highlight member stories. Both the newsletter and website now frequently feature videos that let you hear directly from presenters and members.
The changes are all part of a strategic planning process that is fundamentally changing the organization, says Kane. RPCN was founded in 1990 and like any organization, he points out, must adapt to remain relevant.
Here is a video interview with Brian Kane.
Chris Swingle is a freelance writer.