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March 2018

A monthly newsletter from the
Rochester Professional Consultants  Network.


March 2018

Your articles, news, tips, events and resources are welcome. Send items to Newsletter Email.


President's message

By Bob Manard, RPCN President, www.FacesThat

Bob Manard

Diversity is good for business

“It is time for parents to teach young people early on that in diversity there is beauty and there is strength.” — Maya Angelou

Types of diversity

There are many different forms of diversity, each with its own unique opportunities. Legally protected types of diversity include race, gender, age and physical challenges. These types are like seatbelts in that it’s not just a good idea to be inclusive regarding them; it’s the law. It’s easy to recognize these types, since there are physical characteristics associated with them. Other forms of diversity might not be as readily apparent.

Some say that we, as humans, are more alike than we are different. While that may be true on some level, it is also true that each of us is extraordinarily unique. We all bring different life experiences, beliefs and knowledge to the table.

Value of diversity

There are many advantages to valuing and promoting diversity within your sphere of influence. Different perspectives can provide a variety of opinions, minimizing mental bias and group-think. Diversity can help foster innovation and generate optimal solutions to problems. Maintaining an organization that matches the diversity of your target segments will allow you to understand your marketplace better and elevate your reputation in the minds of your customers.

The bottom line is that embracing diversity is not just the right thing to do as an enlightened member of society; it is also the right thing to do to increase your profitability.

Diversity at RPCN

I have always viewed RPCN as an inclusive organization, where all opinions are valued and differences are respected. RPCN has done a good job of promoting diversity. We have a fair amount of diversity within the membership and the governing board, although we could always do better. We have done an even better job with the types of expertise represented. A major part of our strategy this year is to increase diversity even more within the organization. We are looking to increase membership, particularly (but not exclusively) in areas where we may not have coverage in terms of expertise and industries. If you know of someone who might benefit from all we have to offer, please encourage them to check us out. We will welcome them with open arms.

Nominations still open for 2018 RPCN awards; gala coming up on April 19

Laurie Enos

News from
Laurie Enos

Nominations remain open through March 12, 2018, for the RPCN’s 2018 Entrepreneurs Wall of Fame, which recognize Rochester-area entrepreneurs and small-business owners in each of seven categories. Categories include Consultant’s Consultant, Community Champion and Entrepreneur of the Year. Two new awards have been added this year: the
Steve Royal Lifetime Achievement Award and the Leadership Award. Anyone is eligible to nominate a colleague or win an award.

For a complete list of categories and descriptions of the awards CLICK HERE.

To go to the Nomination Form, CLICK HERE.

The 2018 awards will be presented at the RPCN’s 4th annual Entrepreneurs Wall of Fame Gala, to be held on April 19 at the Hilton DoubleTree Hotel (1111 Jefferson Road). The gala begins with cocktails at 5:30 p.m., followed by dinner and awards at 6:15 p.m. Ginny Ryan from WHAM Channel 13 News is the emcee for the gala. Serial entrepreneur David Mammano, owner of the Avanti Entrepreneur Radio Show, Avanti Entrepreneur Podcast and Avanti Entrepreneur TV, is the keynote speaker.

For details and to register, CLICK HERE.

TrendTalk to focus on opportunities with technology companies

Laurie Enos

News from Laurie Enos

Mark your calendars for RPCN’s TrendTalk 2018! On Tuesday, March 20, 2018, RPCN will host a TrendTalk offering tips on how small businesses can engage with new technology companies in the Rochester area.

The event will be held at the Diplomat Party House (1956 Lyell Avenue), with cocktails and networking from 5:30–6:15 p.m., dinner at 6:15 p.m., and the panel discussion from 7–9 p.m.

Panelists are Jim Senall of Next Corps (formerly High Tech Rochester), Tom Miller from AIM Photonics, and JaMone Turner of the Finger Lakes Regional Economic Development Council office. Paul Morrell, vice president of SkyWolf Wind Turbines, will be joined by other tech company representatives to speak from a tech business owner’s perspective.

The cost for the RPCN TrendTalk is $30 for RPCN members, $40 for non-members and $25 for students. Reservations are required and must be made before Tuesday, March 13, 2018. For details and to register, CLICK HERE.

RPCN blog posts focus on variety of topics

News from:
Sandy Glanton

RPCN members continue to provide valuable insights through posts to the Eastman Business Park (EBP) blog. Here are upcoming posts to check out.

Date to EBP

Blog Topic


March 5, 2018

Which Social Media Platforms Are Right for Your Business?

Laurie Enos

April 2, 2018

How Do You Know If You’re Talking to the Right Customers?

Tamara MacDuff

May 7, 2018

The Importance of Tools and Methodologies in Operational Excellence

David Powe

June 4, 2018

Designing Marketing Collaterals 

Mary Sperr

July 2, 2018

How to Use Google for Your Business

Bob Manard/

Jerry Seward

August 6, 2018

The Importance of Key Performance Indicators (KPIs) in Operational Excellence

David Powe

If you would like to participate in this project in future months, contact Sandra Glanton at

Is consulting for you? Five ways to find out

© 2018, Grants4Good LLC®

By Margit Brazda Poirier, Owner and Founder, Grants4Good LLC

Margit Brazda Poirier

Consulting is a chance to do what matters most to you and to thrive. At the same time, you will be helping others achieve their missions and succeed. What could be better? To find out whether consulting is really for you, read, "Is consulting for you? five ways to find out ."

Body language gives away your intent

by Bob Whipple, MBA, CPLP

Bob Whipple

Bob Whipple

Our body language gives away what is going on in the back of our minds. It is extremely difficult to hide our pattern of thoughts; they just come out of every part of our bodies naturally. To learn more about this fascinating subject, read Bob's "Body language gives away your intent."

Upcoming events

Livin’ Large – Outside Your Comfort Zone

Friday, March 9, 2018, at Five Star Bank, City Gate

Luiz Martinez

Using unique metaphors lived by Luiz, participants in this interactive workshop will learn 10 steps to changing their lives, both personally and professionally.

Business Forum

Friday, March 16 , 2018; 8:00 a.m. - 9:30 a.m., Pittsford Community Library, 24 State St., Pittsford, NY 14534

Bob Lurz

Facilitated by Bob Lurz. An informal, facilitated roundtable discussion of issues regarding starting or running a consulting business.

Board Meeting

Friday, March 16 2018; 10:00 a.m. - 12:00 PM; Pittsford Library, after the Business Forum

Do you want to know what happens "behind the scenes" at RPCN? Come to a board meeting and find out. Everyone is welcome to attend, but only board members may vote. The RPCN monthly board meeting begins at approximately 10:00 a.m. after the Business Forum.

Using unique metaphors lived by Luiz, participants in this interactive workshop will learn 10 steps to changing their lives, both personally and professionally.

TrendTalk Dinner

Tuesday, March 20, 2018 at the Diplomat Banquet Center.

Subject: How small businesses can engage with the new technology companies in the Rochester area.

For this TrendTalk dinner panel discussion, we have engaged as presenters three highly respected leaders in the economic development sector of the Rochester region. For details and to register, CLICK HERE.

Communicate ideas through Drawing and Play

Friday, March 23, 2018, at Five Star Bank, City Gate.

Walter Bubie will bring us a program on communicating ideas..

We need to DRAW them out!  Drawing uses the right side of the brain, the creative side.

Technical Forum

Friday, April 6, 2018, 8:00 a.m. - 9:30 a.m. Pittsford Community Library, 24 State St., Pittsford, N Y 14534

Steve Royal

Facilitated by Steve Royal. An informal, facilitated roundtable discussion of any technical issues that consultants encounter in running their businesses, including computers, the Internet and phones.

We want you!

The RPCN newsletter welcomes news, success stories, tips, resources, events and other items that would be of broad interest to consultants. Submit a newsletter item by e-mail to the Newsletter Committee. RPCN members also may write articles for our website; submit articles here. In the newsletter, we'll highlight submitted articles aimed at helping consultants make their businesses better. If you have newsletter questions or suggestions, or ideas for how RPCN could improve communications, contact the Newsletter Committee: Ruth E. Thaler-Carter, chair and editor, and Steve Royal, publisher.

Not an RPCN member? You can join RPCN now to receive great benefits, including free admission to RPCN presentations at Brighton Town Hall, a listing in the RPCN Member Directory, and discounts to RPCN events. CLICK HERE for more information on joining RPCN.


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Newsletter Editor: Ruth Thaler-Carter; Publisher: Steve Royal



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