March 2018
Your articles, news, tips, events and resources are welcome. Send items to Newsletter Email.
President's message
By Bob Manard, RPCN President, www.FacesThat Work.com
Diversity is good for business
“It is time for parents to teach young people early on that in diversity there is beauty and there is strength.” — Maya Angelou
Types of diversity
There are many different forms of
diversity, each with its own unique opportunities. Legally protected
types of diversity include race, gender, age and physical challenges.
These types are like seatbelts in that it’s not just a good idea to be
inclusive regarding them; it’s the law. It’s easy to recognize these
types, since there are physical characteristics associated with them.
Other forms of diversity might not be as readily apparent.
Some say that we, as humans, are more
alike than we are different. While that may be true on some level, it is
also true that each of us is extraordinarily unique. We all bring
different life experiences, beliefs and knowledge to the table.
Value of diversity
There are many advantages to valuing and
promoting diversity within your sphere of influence. Different
perspectives can provide a variety of opinions, minimizing mental bias
and group-think. Diversity can help foster innovation and generate
optimal solutions to problems. Maintaining an organization that matches
the diversity of your target segments will allow you to understand your
marketplace better and elevate your reputation in the minds of your
customers.
The bottom line is that embracing diversity is not just the
right thing to do as an enlightened member of society; it is also the
right thing to do to increase your profitability.
Diversity at RPCN
I have always viewed RPCN as an
inclusive organization, where all opinions are valued and differences
are respected. RPCN has done a good job of promoting diversity. We have a
fair amount of diversity within the membership and the governing board,
although we could always do better. We have done an even better job
with the types of expertise represented. A major part of our strategy
this year is to increase diversity even more within the organization. We
are looking to increase membership, particularly (but not exclusively)
in areas where we may not have coverage in terms of expertise and
industries. If you know of someone who might benefit from all we have to
offer, please encourage them to check us out. We will welcome them with
open arms.
Nominations still open for 2018 RPCN awards; gala coming up on April 19
News from Laurie Enos
Nominations remain open through March 12, 2018, for the RPCN’s 2018 Entrepreneurs Wall of Fame,
which recognize Rochester-area entrepreneurs and small-business owners
in each of seven categories. Categories include Consultant’s Consultant,
Community Champion and Entrepreneur of the Year. Two new awards have
been added this year: the
Steve Royal Lifetime Achievement Award and the Leadership Award. Anyone is eligible to nominate a colleague or win an award.
For a complete list of categories and descriptions of the awards CLICK HERE.
To go to the Nomination Form, CLICK HERE.
The 2018 awards will be presented at the
RPCN’s 4th annual Entrepreneurs Wall of Fame Gala, to be held on April
19 at the Hilton DoubleTree Hotel (1111 Jefferson Road). The gala begins
with cocktails at 5:30 p.m., followed by dinner and awards at 6:15 p.m.
Ginny Ryan from WHAM Channel 13 News is the emcee for the gala. Serial
entrepreneur David Mammano, owner of the Avanti Entrepreneur Radio Show,
Avanti Entrepreneur Podcast and Avanti Entrepreneur TV, is the keynote
speaker.
For details and to register, CLICK HERE.
TrendTalk to focus on opportunities with technology companies 
News from Laurie Enos
Mark your calendars for RPCN’s TrendTalk 2018!
On Tuesday, March 20, 2018, RPCN will host a TrendTalk offering tips on
how small businesses can engage with new technology companies in the
Rochester area.
The event will be held at the Diplomat Party House (1956
Lyell Avenue), with cocktails and networking from 5:30–6:15 p.m., dinner
at 6:15 p.m., and the panel discussion from 7–9 p.m.
Panelists are Jim Senall of Next Corps
(formerly High Tech Rochester), Tom Miller from AIM Photonics, and
JaMone Turner of the Finger Lakes Regional Economic Development Council
office. Paul Morrell, vice president of SkyWolf Wind Turbines, will be
joined by other tech company representatives to speak from a tech
business owner’s perspective.
The cost for the RPCN TrendTalk is $30 for
RPCN members, $40 for non-members and $25 for students. Reservations are
required and must be made before Tuesday, March 13, 2018. For details
and to register, CLICK HERE.
RPCN blog posts focus on variety of topics
News from: Sandy Glanton
RPCN members continue to provide
valuable insights through posts to the Eastman Business Park (EBP) blog.
Here are upcoming posts to check out.
| Date to EBP | Blog Topic | Author | | March 5, 2018 | Which Social Media Platforms Are Right for Your Business? | Laurie Enos | | April 2, 2018 | How Do You Know If You’re Talking to the Right Customers? | Tamara MacDuff | | May 7, 2018 | The Importance of Tools and Methodologies in Operational Excellence | David Powe | | June 4, 2018 | Designing Marketing Collaterals | Mary Sperr | | July 2, 2018 | How to Use Google for Your Business | Bob Manard/ Jerry Seward | | August 6, 2018 | The Importance of Key Performance Indicators (KPIs) in Operational Excellence | David Powe |
If you would like to participate in this project in future months, contact Sandra Glanton at bloggingwithebp@rochesterconsultants.org.
Is consulting for you? Five ways to find out
© 2018, Grants4Good LLC®
By Margit Brazda Poirier, Owner and Founder, Grants4Good LLC 
Margit Brazda Poirier
Consulting
is a chance to do what matters most to you and to thrive. At the same
time, you will be helping others achieve their missions and succeed.
What could be better? To find out whether consulting is really for you,
read, "Is consulting for you? five ways to find out ."
Body language gives away your intent by Bob Whipple, MBA, CPLP
Bob Whipple
Our
body language gives away what is going on in the back of our minds. It
is extremely difficult to hide our pattern of thoughts; they just come
out of every part of our bodies naturally. To learn more about this
fascinating subject, read Bob's "Body language gives away your intent."
Upcoming events
Livin’ Large – Outside Your Comfort Zone
Friday, March 9, 2018, at Five Star Bank, City Gate 
Luiz Martinez
Using
unique metaphors lived by Luiz, participants in this interactive
workshop will learn 10 steps to changing their lives, both personally
and professionally. Business Forum
Friday, March 16 , 2018; 8:00 a.m. - 9:30 a.m., Pittsford Community Library, 24 State St., Pittsford, NY 14534
Bob Lurz
Facilitated by Bob Lurz. An informal, facilitated roundtable discussion of issues regarding starting or running a consulting business.
Board Meeting
Friday, March 16 2018; 10:00 a.m. - 12:00 PM; Pittsford Library, after the Business Forum
Do you want to know what happens "behind
the scenes" at RPCN? Come to a board meeting and find out. Everyone is
welcome to attend, but only board members may vote. The RPCN monthly
board meeting begins at approximately 10:00 a.m. after the Business
Forum. Using
unique metaphors lived by Luiz, participants in this interactive
workshop will learn 10 steps to changing their lives, both personally
and professionally.
TrendTalk Dinner
Tuesday, March 20, 2018 at the Diplomat Banquet Center.
Subject: How small businesses can engage with the new technology companies in the Rochester area.
For
this TrendTalk dinner panel discussion, we have engaged as presenters
three highly respected leaders in the economic development sector of the
Rochester region. For details and to register, CLICK HERE.
Communicate ideas through Drawing and Play
Friday, March 23, 2018, at Five Star Bank, City Gate. 
Walter Bubie will bring us a program on communicating ideas..
We need to DRAW them out! Drawing uses the right side of the brain, the creative side.
Technical Forum
Friday, April 6, 2018, 8:00 a.m. - 9:30 a.m. Pittsford Community Library, 24 State St., Pittsford, N Y 14534
Steve Royal
Facilitated by Steve Royal.
An informal, facilitated roundtable discussion of any technical issues
that consultants encounter in running their businesses, including
computers, the Internet and phones.
We want you!
The
RPCN newsletter welcomes news, success stories, tips, resources, events
and other items that would be of broad interest to consultants. Submit a
newsletter item by e-mail to the Newsletter Committee. RPCN members also may write articles for our website; submit articles here.
In the newsletter, we'll highlight submitted articles aimed at helping
consultants make their businesses better. If you have newsletter
questions or suggestions, or ideas for how RPCN could improve
communications, contact the Newsletter Committee: Ruth E. Thaler-Carter, chair and editor, and Steve Royal, publisher.
Not an RPCN member? You can join RPCN now to receive great benefits,
including free admission to RPCN presentations at Brighton Town Hall, a
listing in the RPCN Member Directory, and discounts to RPCN events. CLICK HERE for more information on joining RPCN.
Copyright © 2018 Rochester Professional Consultants Network. All rights reserved.
Contact e-mail: newsletter@rochesterconsultants.org
You are receiving this message because you opted in at http://rochesterconsultants.org
Newsletter Editor: Ruth Thaler-Carter; Publisher: Steve Royal
|
