2020 RPCN Entrepreneurs Wall of Fame Gala Sponsorships and Ads Available
Our 6th Annual Entrepreneurs Wall of Fame Gala is Wednesday, April 29, 2020, at Glendoveers. Would you like to advertise your business to the event attendees? Here’s how.
Sponsorship opportunities that will get your business in front of RPCN members and guests at the 2020 RPCN Entrepreneurs Wall of Fame Gala are available. The sponsorships are:
$500 Platinum: 5 minutes to talk about your business, put literature on tables, receive a list of attendees, have a link on the RPCN website, receive mentions on RPCN’s social media platforms, receive an ad in the July/August, September/October and November/December events flyers, have your logo on table tent card and receive a full-page ad in the event program.
$250 Gold: Receive a list of attendees, receive mentions on RPCN’s social media platforms, receive an ad in the July/August and September/October events flyer, have your logo on table tent card and receive a half-page ad in the event program.
$150 Silver: Receive a list of attendees, receive mentions on RPCN’s social media platforms, receive an ad in the July/August and September/October events flyer; have your logo on table tent card and receive a quarter-page ad in the event program.
Program Ads are also available.
Ads are due by April 5, 2018. The costs are:
Quarter Page:
member price: $25; non-member price: $50
Half Page:
member price: $50; non-member price: $75
Full Page:
member price: $100; non-member price: $125
On Monday, March 16, 2020, Laurie Enos, co-owner of Blue Lilac Marketing Group, LLC, is presenting “Got Press?” for SCORE. The presentation starts at 6 p.m. at the Spiegel Community Center, 35 Lincoln Ave, Pittsford. Register to attend here.
In this workshop, Laurie will cover why you need a press kit, how to create a press kit, and how to write a press release that will get you noticed.
Branding Your Business
On March 11, 2020, Melanie Watson will be facilitating a workshop for SCORE Rochester. The workshop will be at Five Star Bank Citygate from 11 am to 1 pm. The cost is $29 and includes lunch. Register to attend here.
You'll walk away from this workshop with an understanding of branding and why you need it; an in-depth look into your own business and how it influences your brand; and a workbook that will walk you through the steps discussed in the presentation.
RPCN History and “Good to know Facts” by Bob Lurz
Installment 4: RPCN Early Strategy Applies Today
RPCN started Strategic Planning in 1994, and it’s still used today to drive RPCN’s major initiatives. In 2013, strategic planning was added to our bylaws as a responsibility for the Vice President. Here is an earlier (2008) Strategic Plan. Many of the Strategic Elements and Objectives are still relevant today during our 30th Anniversary.
Vision: “RPCN is recognized as the premier resource for consultants.”
(Note: “premier resource for consultants” was intentionally ambiguous. The “resource” intended was for 1. Consultants seeking RPCN benefits, and for 2. Organizations seeking to engage consultants).
Mission: Rochester Professional Consultants Network is an organization that promotes professionalism, ethics, and excellence in consulting so that members can best serve clients and the community. RPCN provides opportunities for members to:
Learn, Develop and Grow in their profession
Network with other Consultants and the Business Community.
Acquire Mutual Support.
Organization Values:
Friendly organization. Professional diversity. Helping each other. Collaboration.
Members:
Practicing consultants. Startup consultants. Those exploring consulting.
Member Needs:
Learn to develop and improve their consultancy
Keep up with business trends, new methods
Network with stimulating people
Network with the business community
Discuss member issues, get advice
Learn to market their services
Increase their credibility
Combat isolation of a one-person business
Member Values:
Top-quality programs
Enhanced status/image due to RPCN membership
Increased business due to RPCN membership
Key Result Areas and Strategic Objectives
Related to Vision/Mission
A. Networking
A1. Develop broader opportunities for RPCN members through Strategic Alliances with other organizations
B. Programs
B1. Improve the quality and attendance of RPCN programs
B2. Increase camaraderie through socializing
C. Mutual Support
(Maintain high quality of Business and Technical Forums)
D. Community Respect
(Raise the stature of RPCN in the Business Community, through Programs & Strategic Alliances)
E. Members Getting Business
E1. Help members get business through RPCN
Related to Operations
F. Member Satisfaction
(Maintain high member satisfaction of recent 2008 survey)
G. Communications
G1. Leverage web/digital tech to maximize benefits
H. Marketing
H1. Make RPCN programs & benefits well-known
J. Financial Health
(Maintain current status. Watch membership and expenses)
K. Membership Growth
K1. Increase new members and retain existing
L. Measurement
(Continue to track RPCN Key Measures: Attendance, Meeting Evaluations, Finances, Member Satisfaction)
(Not included here are the associated Action Items and responsible people).
As noted, many of the Key Result Areas and Strategic Objectives are still applicable for our 30th Year. Let’s keep on strategically improving RPCN by accomplishing our 2020 Strategic Plan.
Have You Heard an Inspiring Speaker?
Consider RPCN!
Since 2013 RPCN has been on a quest to “Learn from the Best”. We have brought in speakers who have made their mark in various aspects of business. We find many presenters through networking and at conferences, workshops, trade shows, universities, and professional organizations. Through these resources, we have engaged some very stimulating, insightful and inspiring speakers. Members have suggested a topic of interest or a speaker that turned out to be a real inspiration. Presenters have mentioned that speaking at RPCN is so interactive, they actually learned from the group.
We have been inviting members to participate more broadly in the programs.
Have you identified a topic that we seem to have missed in our offerings?
Have you been to a presentation or a conference where a presenter did such a good job, that you believe RPCN should hear him or her?
Have you been so inspired by a topic but you thought you could better?
Would you like to cover a topic of your own?
If you answered yes to any of these questions, as a member, RPCN may be the place to make your suggestion, recommend a speaker or a topic, or try out your material to hone your speaking skills.
We’ll even give you feedback as you compose your presentation, slides, and speech.
TEDxRochesterSalon in partnership with RocGrowth
Wednesday, March 4, 2020
5:30 - 8:30 p.m.
3 City Center
Register to attend.
Update on the Enhancing Human Capital Lunch & Learn Sessions
Please join us for the next installment of RPCN’s EHC Lunch -n- Learn on Thursday, March 19th at 11:30 AM at Giuseppe’s (50 Spencerport Rd in Gates). Our topic will be: “Adding Human Capital”.
We will examine the value that people bring to an organization and discuss best practices for increasing that value through training, onboarding, and outsourcing.
To get more information about Enhance Human Capital (EHC), please contact the EHC team at EHC@rochesterconsultants.org.
Not an RPCN member? You can join RPCN now to receive great benefits, including free admission to RPCN presentations, a listing in the RPCN Member Directory, and discounts to RPCN events. Click here for more information on joining RPCN.
Program Ad Sheets
At every RPCN meeting, and at our events and tradeshow booths, RPCN distributes the Program Ad sheets.
Ads are inexpensive and support RPCN. The cost for members to advertise is $20 for 2 months. For non-members, the cost is $40 for 2 months. The deadline to get your ad included in the May/June 2020 calendar ad sheet is April 18, 2020. Sign up for your ad here.
A note from our copyeditor:
Good day, RPCN members:
As you know, I “pre-edit” the RPCN before sending it on to Melanie, who puts the newsletter together. This note is just to help us keep things in order because the system sometimes becomes rather more complicated than it sounds here.
In order to help me to retain my sanity, and to avoid my stretching Melanie’s to its limits as well, would you please, if possible:
1. Get your copy of the newsletter to us as close to the 21st of the month as is possible. (It is much more efficient if I can edit them all over a short period.)
2. Put your name and “RPCN newsletter” in the subject line.
3. Make sure that the piece you have just finished writing IS the piece that you actually send us.
The RPCN newsletter welcomes news, success stories, tips, resources, events and other items that would be of broad interest to consultants. Submit a newsletter item to newsletter@rochesterconsultants.org for inclusion.
On Monday, March 16, 2020, 
On March 11, 2020, 
