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October 2018 Newsletter

A monthly newsletter from the Rochester Professional Consultants Network.

President's Letter


This is a heads-up on two important projects that RPCN is pursuing right now.

The first is a capital campaign to raise $100,000. We need to do this to secure a home where we can meet on Fridays, as well as on evenings and weekends. We will have our own equipment and storage…and perhaps, sublet from time to time for revenue. 

The second big project we have begun is planning for a business conference slated for next fall (2019). We’re in the process of nailing down a venue, date, sponsors, and speakers.  

We also have new materials that you’ll enjoy reading and sharing with business associates. In these pamphlets is information you can use to join committees, contact RPCN colleagues, or just gain more insight into our talented group of entrepreneurs. The materials will soon be available at the sign-in desk during each of our Friday events. 

So join us, join in, and let your talents shine. 

Joyce Curran, President

Got a message or an idea?

Since its inception in 1990, RPCN has been on a mission to help its members learn how to start, maintain and improve their businesses. At the beginning, that frequently meant successful members sharing skills and knowledge with their less experienced colleagues. While that is still part of our culture, since 2013 we have been on a quest to “Learn from the Best”. To meet that goal, we have brought in speakers from other organizations who have made their mark in various aspects of business. We have found many presenters through networking and at conferences, workshops, trade shows, universities, and professional organizations. While, as program manager and chair for RPCN, I have been credited for engaging with some very stimulating, insightful and inspiring speakers, the truth is I have not done this alone. Frequently members suggest a topic of interest or a speaker that turned out to be a real inspiration. Realizing that presenting at RPCN is so interactive; speakers have frequently mentioned that they actually learned from the group. 

In the recent few years, we have had some marvelous presenters on a variety of topical areas.

  • Business – of – Business
  • Marketing & Sales
  • Economic Opportunity
  • Consulting Fundamentals
  • Computer & Software Skills

While from time to time we have had members present, it seems to be just a few repeat contributors in response to questions from the audience regarding a topic within their expertise.

So we have been thinking about inviting a more broad representation of the membership to share their expertise and knowledge or make recommendations for topics and speakers. SO consider the following questions:

  • Have you identified a topic that we seem to have missed in our offerings?
  • Have you been to a presentation or a conference where a presenter did such a good job, that you believe RPCN should hear him or her?
  • Have you been so inspired by a topic but you thought you could better?
  • Would you like to cover a topic of your own?  

If you answered yes to any of these questions, as a member, RPCN may be the place to make your suggestion, recommend a speaker or a topic, or try out your material.  

Make your hour in the sun, the best it can be. To hone your speaking skills and develop your story-telling talent, we’ll even give you feedback as you compose your presentation, slides, and speech.  

While you’re thinking about it, check out the speaker guidelines here.

Drop us a line at programs@rochesterconsultants.org or if you have a topic ready to go, fill out the form here.

Hope to see you at the podium at an upcoming RPCN presentation.

Here’s to your success!

Michael Van der Gaag, RPCN Program Chair

Sponsor an RPCN Meeting

Would you like to promote your business at RPCN meetings? You can do this by sponsoring an RPCN meeting. 

As a meeting sponsor, you will choose a Friday to bring donuts (or other morning goodies) for 30 people to the RPCN meeting of your choosing. RPCN will provide the coffee (included in your fee).

Benefits of being a Meeting Sponsor:

  • The sponsor will get up to 3 minutes to talk about your business to the audience before the presentation starts at the RPCN meeting.
  • Your logo will be on display at the refreshment table to acknowledge your sponsorship.
  • Your logo will be displayed on the page of the event that you choose to sponsor. Your logo will have a link back to your website.
  • With enough advance notice, we will also place your logo on the RPCN calendar ad sheet next to the date you chose. The RPCN calendar ad sheet is distributed to all attendees at each of our weekly meetings.

Click here to register at least 2 weeks prior to the date you want to sponsor.

Member News

Bob Manard, of Faces That Work Digital Marketing, will speak at the WordPress conference at St. John Fisher College on Saturday, October 13th, 2018. His topic, "Websites that Convert Visitors into Customers" will offer tips on getting quality traffic to your website and proven techniques to turn those visitors into customers. To register, click here.

Dave Bassett, president of Bassett IP Strategies, will be giving a presentation for the Penfield Business Chamber at the Penfield Library on November 6, 2018, at 7:00 p.m. The topic is “Patenting Tips to Effectively Patent Your Invention” and, whether patenting is new to you or you already have a large portfolio to your name, you will learn more about inventions and protecting them. To register, email Dave at seminar@bassett.pro.

Tamara MacDuff will be presenting a five-part series on Strategic Social Media for SCORE. The first session focuses on strategizing for business. Subsequent sessions will cover the use of the most popular social platforms - Facebook, Instagram, Twitter, and LinkedIn and on blogging. The five sessions will be on Saturdays (Oct. 6 - Nov. 3) from 8:30 - 11:30 a.m. at 56 S. Fitzhugh Street (in the base of Sister Cities Garage. The entire series will cost $125 for the whole series and $29 per individual session. A light breakfast will be provided and parking is free. To register, click on the appropriate link below.

For the whole series: Simplified Social Media 5 week Series

Oct. 6: Strategic Social Media
(Participants should consider the first session as "mandatory" for any of the other sessions.)

Oct. 13: Facebook & Instagram

Oc. 20: Tao of Twitter

Oct. 27: LinkedIn for Your Business

Nov. 3: Blogging: Establishing Yourself as an Expert

Six Tips to Make the Process of Buying Life Insurance Less Daunting

1. Understand "why" you need it.

2. Determine the amount of coverage you need.

3. Find the right type of policy.

4. Look at the quality of the provider.

5. Consult a financial professional.

6. Don't make any final decision until you are completely satisfied with the plan.

Tina Rohring, Financial Services Professional 

RPCN Video

Watch the new introductory video here.

RPCN Podcast

To listen to an RBJ podcast in which RPCN's David Powe and Laurie Enos talk about our great organization, click here.

Upcoming RPCN Events

Visit our website to register for any of these events.

Absolutely Abby presents Networking for Introverts, Extroverts and In-Between-Verts
Thursday, Oct. 4, 2018
6:00 - 8:30 a.m. 
Five Star Bank, City Gate

Technical Forum
Friday, Oct. 5, 2018
8:00 - 9:30 a.m. 
Pittsford Community Library

Meet Your Shadow and Maximize Your Potential
Presented by Cynthia Ely
Friday, Oct. 12, 2018
8:00 - 9:30 a.m.
Five Star Bank, Citygate

Business Forum
Friday, Oct. 19, 2018
Special Time: 8:45 -10:15 a.m.
Special Location: Pittsford Community Center (Spiegel), Room 208, 35 Lincoln Ave, Pittsford, NY

RPCN Board Meeting
Everyone is welcome to attend.
Friday, Oct. 19, 2018
Special Time: 10:30 a.m. - Noon
Special Location: Pittsford Community Center (Spiegel), Room 208, 35 Lincoln Ave, Pittsford, NY

Coaching is an Attitude
Presented by Geoffrey Barrow
Friday, Oct. 26, 2018
8:00 - 9:30 a.m.
Five Star Bank, Citygate

Of Interest

RocGrowth Coffee
October 5, 2018
7:30 - 9:00 a.m.
Carlson Cowork
FREE. Register to attend.

Help Wanted!

RPCN is looking for a volunteer Barista to be responsible for managing the morning coffee operation when we hold events at Five Star Bank. The position involves managing the supplies, brewing the coffees, and cleaning up after the meetings. You would need to be at Five Star at 7:30 am twice per month and be able to stay for cleanup until approximately 9:45 am. This would be a great experience for someone interested in understanding their clients in the foodservice industry. If you are interested, please contact Bob Manard at pastpresident@rochesterconsultants.org.

Program Ad Sheets

At every RPCN meeting, and at our events and tradeshow booths, RPCN distributes the Program Ad sheets.

Ads are inexpensive and support RPCN. The cost for members to advertise is $20 for 2 months. For non-members, the cost is $40 for 2 months. The deadline to get your ad included in the November/December 2018 calendar ad sheet is Friday, October 19, 2018. Sign up for your ad here.

New members

RPCN welcomes the following new members:

Marla Cybul

Not an RPCN member? You can join RPCN now to receive great benefits, including free admission to RPCN presentations, a listing in the RPCN Member Directory, and discounts to RPCN events. Click here for more information on joining RPCN.

We want you!

The RPCN newsletter welcomes news, success stories, tips, resources, events and other items that would be of broad interest to consultants. Submit a newsletter item to newsletter@rochesterconsultants.org for inclusion. 

Steve Royal, Publisher
Melanie Watson, Project Manager 
Diana Robinson, Copyeditor

Please send content for the September newsletter by October 24, 2018.

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