Log in

Log in


Advantages And Applications Of Design Thinking

  • 24-Jun-2016
  • 8:00 AM - 9:30 AM
  • NeighborWorks, 570 South Ave., Rochester


  • No Charge

Registration is closed
Advantages And Applications Of Design Thinking

Steven Simpson

Much has been written and said about “what” innovation is; however, we don’t just stumble into innovation and it doesn’t really happen within a classroom, boardroom or focus group facility. Design thinking provides practical approaches on “how” to innovate, by establishing a process and set of necessary conditions for breakthrough thinking to occur. Design thinking doesn’t take major resource investments to employ, and has been successfully utilized in designing the smallest process improvements to the most ambitious of inventions.

Unlike many research practices which seek to validate ideas or solutions that have already been formulated, design thinking utilizes empathetic and ethnographic approaches to uncover unmet needs and inspire new ideas through unique insights that are rarely captured in an artificial environment or survey. Practitioners of design thinking employ a specific mindset to be able to identify jobs to be done, and then a nimble process for synthesizing insights, brainstorming, prototyping and testing solutions. The techniques can be practically and meaningfully applied to formal projects or daily tasks.

Three key learnings that you will take away from this program:
  1. Understand the principles and value of design thinking.
  2. Real life examples of how design thinking has been successfully used. 
  3. How to apply design thinking principles and practices in your projects and day-to-day activity.

Steve Simpson is a Senior Marketing Professional with more than 15 years of experience leading business and product development initiatives in the rapidly changing media and information services industries. Steve has successfully worked with teams utilizing design thinking to develop innovative media products, integrated solutions for clients and new services for community organizations. He received training by Palo Alto based IDEO, a renowned innovation and design firm, which uses a human-centered, design-based approach to help organizations across many industries design services, products, environments and digital experiences.

Steve most recently served as Group VP/Marketing and Strategy for Gannett, an international media and marketing solutions company engaging millions of people every month through digital, mobile and publishing properties.  Prior to joining Gannett, he worked in marketing research and management for information services company BurellesLuce.

Open to the public. No charge for RPCN members. $10.00 for non-members.

Refreshments will be available. A "Tip Jar" is also provided. Your contribution is appreciated.

Here's a Map to 570 South Ave., Rochester. Entrance and free parking in the rear of the building (Averill & Hamilton)



© Rochester Professional Consultants Network | All Rights Reserved
Powered by Wild Apricot Membership Software