Why Copyright Law Matters to YOUR Business

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Why Copyright Law Matters to YOUR Business

Presenter: Barb Ingrassia

Your greatest business asset is your intellectual property. Your website, blog, newsletter, photos, videos, social media posts, and more-- constitute your intellectual property—your online goldmine—and it has VALUE. Copyright is the form of protection that we are most likely to apply on a daily basis. In this digital age, it’s so easy to search/copy/paste/send. Your goldmine can be robbed-- with the simple click of a mouse. In this conversation, we’ll share our varied experiences with copyright—both good and bad. Time for Q+A. NOTE: Information provided should not be construed as legal advice Key Learning #1: Key basic and essential copyright skills for the Internet age Key Learning #2: Identify copyright strengths and potential vulnerabilities in their business Key Learning #3: Actionable steps they can implement immediately (and easily) to protect their assets.

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Since 2008, Barbara Ingrassia has studied and explored the role of copyright in the digital age as she has empowered thousands of content creators to protect the intellectual property that is their gold mine. Whether she is delivering workshops for professional organizations such as the Medical Library Association, the Training Magazine Network, the Virtual Expert Training Program, or the Association for Independent Information Professionals or consulting directly with content creators, clients get straight talk and actionable strategies that save them time and legal hassle and expense should anyone attempt to misuse their content. A frequent podcast guest expert on shows such as Melanie Benson’s Amplify Your Success, Dr. Shirlene Reeves’ Ask the Expert, and Katrina Sawa’s International Speaker Network. Barbara enjoys bringing a sense of fun to what some may consider a dry topic. Check out her website at Manage Copyright dot com. Barbara earned a Certification in Copyright Management from the Special Libraries Association and has studied the “murkiness” of copyright law with the Center for Intellectual Property at the University of Maryland, Duke University, and the Berkman Center at Harvard Law School. She also has Certification in Digital Content Licensing from Copyright Laws dot com.

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