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If You're So Smart, Why Does So Much Go Awry? by Judy Shenouda

  • 24-Sep-2021
  • 8:00 AM - 9:30 AM
  • Online using Zoom

This meeting will be held online using Zoom. You do not need an account with Zoom. To register for this meeting, click on:

You will be sent an email with a link and a password that may be required to enter the meeting.

If You're So Smart, Why Does So Much Go Awry?
by Judy Shenouda

Presenter: Judy Shenouda

As consultants, you’re the expert. Yet, in spite of your best intentions, knowledge, and skill, there’s still room for error when interacting with clients who do not have your expertise.

In this session, Judy Shenouda will share what she has learned about the expert-novice chasm and how it affects decision-making and problem-solving to the detriment of positive outcomes.

Looking at various scenarios, participants will consider what causes the expert-novice gap and think about how to close the gap, so that problematic outcomes can be transformed into favorable, positive ones for the good of all.

Key Learning #1:  With a chasm between the expert and the novice, much can go awry.

Key Learning #2:  Looking at the continuum from novice to expert helps to explain the chasm and its effect on decision-making, problem-solving, and positive outcomes.

Key Learning #3:  Closing the expert-novice chasm can lead to improved outcomes for the good of all.


Judith Ellison Shenouda is owner of Shenouda Associates Inc., a business that researches, writes, and edits the many professional publications that streamline processes, launch products, and promote each client’s brand.

Her formal education includes a Bachelor of Arts degree in English and Secondary Education, a Master of Arts degree in Literacy Journalism, and additional courses in curriculum design and development, group dynamics, information studies, publication management, and project management.

She has authored Career Success in 12 Easy Steps: A Journal; A Bisl of This, A Bisl of That: Eating Our Way; and Living Well in Froggy’s World of Plenty: Sweet Talk to Read Aloud. These books are available through online stores, including

She can be reached at


Note: After the meeting ends, open networking (with private breakout rooms available) will continue until 10:00 a.m. ET for the attendees.

Want to sponsor a meeting? Contact Michael Van der Gaag at for more information.



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