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Get R.E.A.L, Get Noticed, Get Results
Presenter: Robin Taney
You've probably heard the saying "A failure to plan is a plan to fail." Unfortunately, when it comes to promoting their business, that's often the case for many business owners.
They either:
- View it as an afterthought (and are reactive instead of proactive).
- Have an "if we build it, they will come" attitude.
- Think they aren't "newsworthy" enough and don't do anything.
PR is a mindset, not an accessory. Trying to promote your business without a plan is like trying to build a house without a foundation. Not only do you need a plan, you need one that's realistic, engaging, authentic, and designed to build a long lasting relationship with your customers. In other words, it needs to be R.E.A.L. (and real)
In Get R.E.A.L, Get Noticed, Get Results, Robin Taney, the Get R.E.A.L Girl and founder of Studio 4 PR, will walk you through the process of:
- Identifying your ideal client (to make sure you're working with the ones who appreciate you and inspire you to do your best work INSTEAD of sucking the life out of you).
- 7 ways to use a press release that don't involve the media.
Key Learning #1: Your ideal client needs to feel like you are speaking only to them.
Key Learning #2: You need to get past the idea you aren't "newsworthy."
Key Learning #.3: There are four core principles every business owner needs to be successful
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Robin Taney is an award-winning news producer, Certified Solution Partner of Constant Contact and Co-author of "Navigating Entrepreneurship" which hit #1 in "Hot New Releases" less than 12 hours after launching on Amazon. As the owner/founder of Studio 4 PR, she works exclusively with small business owners and creative entrepreneurs to help them tell their story.
Note: After the meeting ends, open networking (with private breakout rooms available) will continue until 10:00 a.m. ET for the attendees.
This presentation is sponsored by 
Want to sponsor a meeting? Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.
