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Anatomy of a Website

  • 09-Nov-2021
  • 3:00 PM - 5:00 PM
  • Online using Zoom

This meeting will be held online using Zoom. You do not need an account with Zoom. To register for this meeting, click on:

You will be sent an email with a link and a password that may be required to enter the meeting.

Anatomy of a Website

Presenters: Bob Manard and Michael Roach

A website is just like a simple digital brochure, right? Not true.

It's so much more.

Your website functions like your sales team. It sells when you sleep and it can do so much more than a folded piece of paper with your contact information and hours of operation. Your website can be an interactive tool that attracts customers and lets them know more about the goods and services your business provides.

In this workshop, you'll learn from two digital marketers who understand website technologies and can teach you about the benefits of a well built, well organized business website.


Bob Manard is a lifelong resident of Rochester, NY and holds a BS degree in Computer Science from St. John Fisher College and an MBA in Electronic Commerce from the Simon School of Business at the University of Rochester.

As an enthusiastic marketing and technology partner for his clients, he helps them define and achieve their business goals and realize an attractive return on their investment in marketing.

Chair of Digital Strategy and former president of the Rochester Professional Consultants Network, Bob is also active in several local organizations, including Mobile App Rochester, Google Rochester, WordPress Rochester, and serves on the Technology Committee at the Greater Rochester Association of Realtors.                                   _______________________________

Michael Roach is a marketer, creative, entrepreneur, consultant and public speaker who thrives in fast-paced, creative environments. Topics he speaks about to audiences include: marketing, career development, design, business, entrepreneurship, and technology.

His experience with the creative process and visual communications has allowed him to work on numerous creative projects, as well as internationally-awarded film documentaries.

As founder of his creative/marketing firm, Michael Roach Creative, he creates strategies, experiences, and winning results for businesses, nonprofits, and individuals. In addition to helping clients, he is a past president of the American Marketing Association (AMA) New York Capital Region chapter.

Location: Online using Zoom



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