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Differentiate or Lose the Race (Stand out or lose out)

  • 27-May-2022
  • 8:00 AM - 10:00 AM
  • Online using Zoom


  • Members -- Free

Registration is closed

Differentiate or Lose the Race (Stand out or lose out)

Presenter: Bob Lurz

Why You?

Why should customers choose you? If you’re “plain vanilla” can you stand out from the crowd? Customers choose those who command attention and offer better value. So, DIFFERENTIATE yourself - get out front and don’t languish in last place. (If they love vanilla, be the best vanilla).

This networking-rich session will help you find ways of differentiating your business so that prospects see you as someone special who fits their needs. Also, you’ll network and learn from other entrepreneurs in the “room.”

Key Learning #1 How to differentiate and focus your business.

Key Learning #2 What's the "secret sauce" that makes you stand out and get noticed?

Key Learning #3 How other entrepreneurs differentiate their business.

Bob Lurz
Bob is RPCN Alliance Chair and an RPCN past president. He founded and facilitates the monthly RPCN Business Forum. Bob organized and facilitated the RPCN Consulting Business Boot Camps from 2012 through 2017. He contributes articles to RPCN Newsletter and has been published in the Wall Street Journal and the Rochester D&C.

Want to sponsor a meeting? Contact Michael Van der Gaag at for more information.

Contact us at if you experience any trouble registering for this event.

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