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Is your Product or Service What Customers Want?

  • 09-May-2014
  • 8:00 AM - 9:30 AM
  • Brighton Town Hall - Downstairs Meeting Room


  • No Charge

Registration is closed
Is your Product or Service What Customers Want?

Presenter: Juli Klie, Veritor

Juli KlieYou’re sure your idea is the best thing since sliced bread, but does anyone want to buy what you’re selling? This session will discuss the importance of understanding what the market wants before you make a large investment. If you’ve launched and your product or service is not selling as it should, how do you determine the cause and fix the problem? Juli is an experienced software and services executive with one foot in the technical world and the other in marketing.

What three key learnings will the audience take away from your program?

  • What should you be thinking about before going to market with your product/service?
  • If your product/service is not selling as it should, is the problem your product or your message?
  • If your product/service is not selling as it should, how do you reinvent it?
Juli Klie has been the president of Veritor, a regional consulting company that works with technology companies bringing new products to market, since 2002. Juli manages corporate operations while also working directly as a strategy, marketing and operations consultant, primarily with software product companies.

Juli served as interim CEO of InfoPreserve, Inc. from August of 2010 to May 2011, putting in place a formal business structure, working with angel investors and reinventing the flagship product for this early stage company.

Previously, she was a Vice President at Xelus, an international service-supply chain software company. While there, she ran a highly successful software development P&L, managed the launch of a new corporate e-Business initiative and, as VP & GM, established a vertical market presence in surface transportation.

Juli is a member of the Dean's Council for RIT's Golisano College of Computing & Information Sciences, where she was named 2003 Distinguished Alumnus. She is a co-founder of, and previously served as president & board member of, Digital Rochester, a 14 year old, 5000+ member non-profit economic development organization that serves as an advocate for the high tech community in the Rochester region.  Juli was named the greater Rochester region's Technology Woman of the Year for 2002.

In order to promote a professional atmosphere, attire is business casual for all attendees.


No charge for RPCN members. $10.00 for non-members.

Get directions to Brighton Town Hall.



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