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April 2018

A monthly newsletter from the
Rochester Professional Consultants  Network.


April 2018

Your articles, news, tips, events and resources are welcome. Send items to Newsletter Email.


President's message

By Bob Manard, RPCN President, www.FacesThat

Bob Manard


“We must find time to stop and thank the people who make a difference in our lives.” — John F. Kennedy

Why gratitude matters

Thanking someone is largely a selfless act. It helps keep you humble by acknowledging that you depend on others and you need their help to get things done.

Although it is mostly selfless, some reciprocity is also involved. You could look at gratitude as an emotional payment for the benefits you received from someone. This, in turn, will make them more likely to do things for you in the future.

This leads to psychological benefits from expressing gratitude, including making both parties feel better. You feel better because you’ve at least partially repaid someone for what they’ve done. They feel better because you’ve shown that you respect their efforts and what they’re doing matters.

How to show gratitude

The actual way gratitude should be expressed depends on the situation and the parties involved. In some cases, it could be as simple as a quick wave or nod to acknowledge someone’s effort.

In other cases, you may want to publicly explain why you appreciate what someone has done. This applies in cases where the level of effort and accomplishment is significant and you also want to encourage others to emulate their behavior.

Gratitude at RPCN

On April 19, RPCN will be holding its 4th Annual Entrepreneurs Hall of Fame Awards Gala to celebrate notable entrepreneurial achievements in the local economic region. Our keynote speaker is David Mammano from Avanti and our emcee is Ginny Ryan from Channel 13. There's still time to attend this prestigious event — it’s an excellent way to show gratitude for our honorees.

Celebrate entrepreneurship in Rochester at RPCN’s Gala on April 19
Laurie Enos

News from
Laurie Enos

Entrepreneurship is alive and well in the Rochester area, and the Rochester Professional Consultants Network is celebrating this at our 4th Annual Entrepreneurs Wall of Fame Gala on Thursday, April 19, 2018, at the DoubleTree Hilton Hotel, 1111 Jefferson Rd.

The evening begins with cocktails and networking at 5:30 p.m. and dinner and the awards begin at 6:15 p.m.

Our keynote speaker is David Mammano, host of the Avanti Entrepreneur podcast, a TEDx speaker, a contributing writer, and an adjunct professor at the University of Rochester. Ginny Ryan from WHAM Channel 13 News is our emcee.

Come celebrate the 2018 award winners:

  • Consultant’s Consultant: Jennifer Sertl, Agility3R
  • Community Champion: Sheriff Todd Baxter, Monroe County
  • Entrepreneur of the Year: Todd Bernhard, Flixacademy, Inc.
  • Dave Young Dedicated Service Award: Dave Bassett, Bassett IP Strategies
  • Linda Halliburton Friend of RPCN Award: Carla Vazquez, Brockport/Rochester Small Business Development Center
  • Steve Royal Lifetime Achievement Award (new!): Nick Francesco, Security Tango & Soundbytes
  • Leadership Award (new!): Christine Whitman, Complimar

Tickets for the Gala are $35 for RPCN members and $45 for guests. For more information and to reserve your dinner tickets, CLICK HERE. See you there!

Get active; get visible

RPCN opportunities to promote your business

News from Michael van der Gaag

Did you know that RPCN has a number of ways that you can promote your business while helping to support RPCN programs and events?

RPCN hands out Events Promo/Ad Sheet out at every meeting that provides space for you to promote your business, an event that you are planning or a cause that you support. The Ad Sheet changes every two months. During that time, your message is visible to people who attend RPCN forums, presentations and workshops (4 meetings a month). The sheets make their way to other events as well, such as the Consultants/Business Boot Camp, Trend Talks, ROC Growth events and potentially other community meetings and events.

If you would like to take RPCN Events Promo/Ad Sheets (with your ad) to an event that you will be attending, CLICK HERE.

Sponsor a meeting and you will have up to 3 minutes talk-time to promote your service, a program that you are running, a class that you are giving, an event that you are sponsoring, etc. Check out this web page for the details and to sign up. Cost is $30 to cover the coffee. You bring the bagels, donuts or, whatever else you like. We’ll provide the coffee, tea, cups, plates and napkins. To sign up to sponsor a meeting, CLICK HERE.

Sponsoring special events is easy. Each event has its own sponsorship page with different prices depending on the nature of the event and the size of your ad. For example, the upcoming 4th Annual Entrepreneur Wall of Fame Awards Gala has three levels of sponsorship and ad pages, with special pricing for members. (to check it out, CLICK HERE). This is a popular way to promote your business to the greater community, since the gala attracts attendees from beyond the RPCN membership. If you are a member, there are other ways to get noticed inside and outside RPCN:

  • Write a newsletter article about a business,  community or economic topic of importance to you that would be of interest to members and the broader mailing list.
  • Participate in the Eastman Business Park (EBP) blogging program. As part of our alliance, RPCN members are blogging for the EBP four times a month.  Blogging for EBP is an opportunity for you to showcase your expertise.
  • Get involved in RPCN — help us plan and create programs that benefit your business and our community.
  • Consider presenting a workshop or learning experience to showcase your expertise.

If you have an idea of how we can better meet your business needs and goals, email

RPCN has a useful library service

News from Ruth Balkin

Did you know that the RPCN has a well-stocked library of books that can help members build or improve their businesses? Here’s a reminder of the RPCN Library policies.

Loan period

The normal loan period for current RPCN members is two months. The loan period for Alan Weiss’s books is one month. Only members are eligible to borrow books.


Materials may be renewed for one additional month, provided that no one else has placed a reserve on that material. Materials can be renewed by contacting the RPCN Librarian:

  • in person at a meeting,
  • by telephone at (585) 482-1506,
  • via fax at (585) 654-5235 or
  • via e-mail to

Please provide the librarian with the following information:

  • your name,
  • your daytime telephone number,
  • your RPCN membership status, and
  • the name and author of the book that you want to renew.

Renewals should be made on or before the due date.

Lost books and other materials

Individual borrowers should notify the RPCN librarian immediately via the above contact information if RPCN materials are damaged, missing or lost. Individual borrowers are responsible for any charges incurred for lost or damaged materials.

Individual borrowers will be sent a bill for damaged or lost materials. The bill will include the replacement cost of the item and a replacement fee of $5 in addition to the cost of the book, with the option to replace it themselves. If the member orders the replacement book and brings it to the librarian, there is no replacement fee.

If a lost item is later found by the borrower and returned to RPCN, the replacement cost of the item will be refunded. Processing fees are not refunded.

Overdue books and other materials

Borrowers assume the responsibility of keeping track of due dates and returning materials on time. If materials are out on loan longer than the due date and have not been renewed, they will be periodically recalled with an overdue notice. Overdue notices are sent as a courtesy to remind borrowers that items should be renewed or returned; failure to receive a notice does not absolve the borrower of the responsibility to renew or return items in a timely manner.

Borrowers will receive three (3) overdue notices:

The first overdue notice will be sent two (2) weeks after the due date of the material.
A second overdue notice, if necessary, will be sent four (4) weeks after the due date of the material.
A third overdue notice, if necessary, will be sent six (6) weeks after the due date of the material.

If the material has not been returned after the Library has sent the borrower three (3) overdue notices, the borrower will be sent a bill for those materials. The bill includes the replacement cost of the item and a processing fee of $5.

Upcoming events

Business Forum

Friday, April 20 , 2018; 8:00 a.m. - 9:30 a.m., Pittsford Community Library, 24 State St., Pittsford, NY 14534

Bob Lurz

Facilitated by Bob Lurz. An informal, facilitated roundtable discussion of issues regarding starting or running a consulting business.

Board Meeting

Friday, April 20, 2018; 10:00 a.m. - 12:00 PM; Pittsford Library, after the Business Forum

Do you want to know what happens "behind the scenes" at RPCN? Come to a board meeting and find out. Everyone is welcome to attend, but only board members may vote. The RPCN monthly board meeting begins at approximately 10:00 a.m. after the Business Forum.

Using unique metaphors lived by Luiz, participants in this interactive workshop will learn 10 steps to changing their lives, both personally and professionally.

Connect with your confidence to optimize your performance

Friday, April 27, 2018, 8:00 a.m. - 9:30 a.m., Five Star Bank, City Gate

Jim Ramerman

Jim will present on the connection between Confidence and Performance.

Technical Forum

Friday, May 4, 2018, 8:00 a.m. - 9:30 a.m. Pittsford Community Library, 24 State St., Pittsford, N Y 14534

Steve Royal will facilitate this open forum about all things technical.

Facilitated by Steve Royal. Bring your questions to an informal, facilitated roundtable discussion of any technical issues that consultants encounter in running their businesses, including computers, the Internet and phones.

We want you!

The RPCN newsletter welcomes news, success stories, tips, resources, events and other items that would be of broad interest to consultants. Submit a newsletter item by e-mail to the Newsletter Committee. RPCN members also may write articles for our website; submit articles here. In the newsletter, we'll highlight submitted articles aimed at helping consultants make their businesses better. If you have newsletter questions or suggestions, or ideas for how RPCN could improve communications, contact Steve Royal, publisher.

Not an RPCN member? You can join RPCN now to receive great benefits, including free admission to RPCN presentations at Brighton Town Hall, a listing in the RPCN Member Directory, and discounts to RPCN events. CLICK HERE for more information about joining RPCN.


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