Presentation Overview:
Everyone has a personal brand - like it or not. Much of the advice you see on social media about brand building is overly simplistic and leaves out some of the most important levers you need to pull to shift your brand from something nice to have to a business growth driver.
I'll discuss the Six Pillars of a Powerful Personal Brand and how moving through these with intention develops a presence online that works on your behalf like a business agent, 24/7, helping you to build a sustainable business without spending a dime on advertising.
Key Learning #1 Consistency on social media is a small part of the total battle.
Key Learning #2 Knowing who your target client is isn't enough. Knowing how they act is.
Key Learning #3 The goal of all social media activity is to pull people away from social media.
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Kris Hughes is the Founder of brand strategy, social media ghostwriting, and fractional marketing consultancy Zanate Ventures, based in Austin, Texas. With over a decade of experience in startup and corporate content marketing and strategy, Kris started Zanate in 2020 and has since worked with clients worldwide and across industries, building a business that clears over six figures in profit annually without spending a dime on traditional advertising.
Note: Images from this event may be used for promotional purposes.
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SPECIAL NOTE: This will be a hybrid event where You can attend in-person or by Zoom.
To attend by Zoom, register and click the linkn above.
To attend in person at Al Sigl Center, register and follow these details:
LOCATION: Al Sigl Center Golisano Building, 1000 Elmwood Avenue, Rochester NY 14620
FREE PARKING: In the lot at the corner of Elmwood Avenue and South Avenue
ENTRY DOOR: Door #1 that faces Elmwood Avenue at the corner of South Avenue.
CONFERENCE ROOM: Justin Vigdor Room, to the right after entering Door #1.
TIME: 8:00am meeting start; folks that are setting up will be there by around 7:45am. We have the meeting space reserved until 10am, allowing for networking time after the meeting.
COST: Members - Free Non-Members - $25.00
For a map of the building, including directions to the Parking Lot and Door #1, CLICK HERE.
To view several photos of the building, parking area, and conference room, CLICK HERE.
Want to sponsor a meeting? Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.
Contact us at helpdesk@rochesterconsultants.org if you experience any trouble registering for this event.
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