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Pricing Your Services with Math, Magic, and Moxie

  • 27-Jan-2023
  • 8:00 AM - 10:00 AM
  • Zoom or In-Person

Pricing Your Services with Math, Magic, and Moxie

(Attend IN PERSON or on ZOOM - See below)

Note: To register for this meeting on Zoom, please click on this link:

Presenter: Bob Lurz

Presentation Overview:

“How much should I charge for my services?” We often have no good way to know if our price is too high, too low, or reasonable. Pricing is always a challenge, especially if you’re a solo entrepreneur or small business providing a “knowledge” service. Unlike products, you can’t readily compare your prices on the Internet or in stores.

This program will have a short presentation about how solo entrepreneurs can effectively price their services. Then, we’ll network and learn from other participants about how they price their services. We’ll focus on the Three “M’s” of Pricing: Math, Magic, and Moxie.

Key Learning #1 - How to simply calculate the revenue and price you need for a viable business (Math).

Key Learning #2 - External factors that affect your pricing (Magic).

Key Learning #3 - Asking for the price you’re worth (Moxie).


Bob Lurz helps skilled people start consulting businesses. Through his Consultants Accelerator, he provides Coaching, Mentoring & Education for Independent Consultants. He helps them to:

• Market themselves to the right people.

• Interview prospects and turn them into clients.

• Make informed decisions and avoid costly mistakes.

Known as the “Consultant’s Consultant", Bob likes to say that he “Grows the Economy - One Consultant at a Time”.

Bob is RPCN Alliance Chair and an RPCN past president. He founded and facilitates the monthly RPCN Business Forum. Bob organized and facilitated RPCN Consulting Business Boot Camps from 2012 through 2017. He writes articles for the RPCN Newsletter and has been published in the Wall Street Journal and the Rochester D&C.

Note: Images from this event may be used for promotional purposes.


SPECIAL NOTE: This will be a hybrid event where You can attend in-person or by Zoom.

To attend by Zoom, register and click the linkn above.

To attend in person at Al Sigl Center, register and follow these details:

LOCATION: Al Sigl Center Golisano Building, 1000 Elmwood Avenue, Rochester NY 14620
FREE PARKING: In the lot at the corner of Elmwood Avenue and South Avenue
ENTRY DOOR: Door #1 that faces Elmwood Avenue at the corner of South Avenue.
CONFERENCE ROOM: Justin Vigdor Room, to the right after entering Door #1.
TIME: 8:00am meeting start; folks that are setting up will be there by around 7:45am. We have the meeting space reserved until 10am, allowing for networking time after the meeting.

COST: Free

For a map of the building, including directions to the Parking Lot and Door #1, CLICK HERE.

To view several photos of the building, parking area, and conference room, CLICK HERE.

Want to sponsor a meeting? Contact Michael Van der Gaag at for more information.

Contact us at if you experience any trouble registering for this event.



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