Facilitator: Bill Brown
Turning Validation into a Real Business focuses on converting real-world market feedback into a clear, credible business that produces income. Built for seasoned professionals who have already tested their ideas through direct conversations, this session moves beyond positioning and into execution. Participants learn how to interpret market signals accurately, choose a business model that fits their stage of life, price their work based on risk rather than effort, and define a first offering that buyers can easily approve. The session emphasizes discipline over enthusiasm, clarity over complexity, and action over planning—ensuring participants leave with a practical path from validated experience to paid engagement.
In this Part 2: participants will present their homework: the vision of their offering to be reviewed and receive feedback from fellow participants.
Key Takeaways:
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Interpret market feedback correctly: Learn how to distinguish real demand from polite interest by identifying patterns, ownership, and budget signals in validation conversations.
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Design a business that fits you: Select an appropriate business model and pricing approach that respects experience, time, and energy rather than defaulting to hourly or growth-driven structures.
- Move from insight to income: Leave with a defined offering, a clear buyer, and a concrete next step toward securing your first paid engagement.
Note: Images from this event may be used for promotional purposes.
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William J. Brown is the founder and President of TMS Solutions, Ltd., a Rochester, New York-based company specializing in custom information systems for the waste management, recycling, quarry, and distribution industries. Since 1986, he has designed software solutions tailored for small and mid-sized businesses, with expertise in business process modeling, database architecture, and enterprise systems analysis.
In addition to his technical leadership, Mr. Brown frequently presents workshops and training sessions on artificial intelligence integration and business negotiation strategies, helping professionals apply technology and proven communication techniques in real-world operations.
He holds a degree in Computer System Design from SUNY Binghamton and studied Mathematics and Education at St. John Fisher University
This meeting is open to the public.
COST: $10 for nonmembers
Contact us at helpdesk@rochesterconsultants.org if you experience any trouble registering for this event.
SPECIAL NOTE: This will be a hybrid event where you can attend via Zoom or in-person at 2800 Dewey Ave, Rochester, NY 14616. Attending in-person is highly encouraged.
After the meeting ends, open networking (with private breakout rooms for those on Zoom) will continue until 10:00 a.m. ET for the attendees.
After you register, you will be sent two (2) emails, one from RPCN and one from Zoom. NOTE: The email from RPCN will be sent almost immediately but the ZOOM email may be delayed by a few minutes. Be patient while waiting for it. Click the link in the Zoom email to join this event.
Spotlight your business! Register as a meeting sponsor. For details on sponsoring, click HERE.
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