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Sales/Marketing

How to Create a Drip Campaign

07-Jul-2020 4:00 p.m.

Submitted by Laurie Enos

If you want to increase your brand awareness, build trust, and engage with your current and potential customers, you need to implement a strategy that nurtures your audience over time. This is where a drip campaign comes in.

To view the complete article, CLICK HERE.

4 Branding Mistakes to Avoid

20-Jul-2020 5:17 PM

Submitted by Melanie Watson - Melanie Watson Design

Creating and maintaining a brand is a lot of work. The last thing you want to do is sabotage all of that work by making a costly mistake. Here are some common mistakes that could hurt your brand.

To view "4 Branding Mistakes to Avoid," CLICK HERE.

Market Research and Analysis

27-May-2020 1:46 PM

Submitted by Ruth Balkin - Balkin Information Services

Today’s business and industry executives face the need to stay competitive and informed. If you want to stay on top of your market, you need accurate and up to date information to make smart business decisions.

To view "Market Research and Analysis," CLICK HERE.

Do the Elevator Speech Math

18-Aug-2012 4:45 PM

Submitted by Steve Royal

Several years ago, a member of RPCN presented the results of an actual scientific study of the effectiveness of “elevator” speeches. I found the results astounding and would like to share them with other consultants.

To view "Do the Elevator Speech Math," CLICK HERE.

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