Presenter: Bob Lurz and Barbara Moore
Is your business strategy “Build it and They Will Come”? (like the movie “Field of Dreams”). What if you build it and they won’t come? Will your service provide the value clients need?
“Client-Discovery” interviews with target clients help you discover if your service provides good value to the right clients. You can test your assumptions about your value before you waste time and effort on a consulting approach that won’t meet your goals.
Bob Lurz guides you through the Client Discovery process. He and Barb Moore do role-play interviews that show how (and how not to) interview target clients for the value they seek. Come and explore your service and “Build in Value so They Will Come”.
- Key Learning #1: Testing your assumptions about your service and clients
- Key Learning #2: Conducting potential-client interviews
- Key Learning #3: Avoiding biased information: “Ask, don’t sell” & Unbiased questions & analysis.
Bob Lurz, The Consultant’s Consultant
Through his Consultants Accelerator, Bob Lurz provides One-on-one Coaching, Mentoring & Education for independent consultants. He helps them to:
Develop Consulting Business Skills (to become entrepreneurs)Market Themselves as Solo Consultants (to find and engage those elusive clients)
Make Informed Business Decisions (to avoid costly mistakes and become profitable)
Bob facilitates the monthly RPCN Business Forum.
Bob also designed & facilitated the annual RPCN Consulting Business Boot Camp from 2012 through 2017.
Barb Moore, Moore Results
Barbara trains people to use their computers, troubleshoots computer problems, and works with small businesses to optimize their use of social media.
She has worked with large computer systems for libraries. Barbara installed the first automated check-out system for the 30 public libraries in the Monroe County Library System.
She also served as the Assistant Director for Computer Systems and Applications at the University of Rochester Libraries.
Want to talk about your business for three minutes at an RPCN presentation? Sponsor a meeting! Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.
Here's a Map to Five Star Bank, City Gate
For a description of where to park, CLICK HERE.
