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Online Advertising and Analytics--will be held online

  • 27-Mar-2020
  • 8:00 AM - 9:30 AM
  • Online: Details coming later in a reminder email


  • No Charge

Registration is closed

Note: This presentation will be held online using Zoom. To attend,


5 - 10 minutes before 8:00 a.m.

Presenter: Bob Manard

Discover ways to spend your marketing dollars more effectively by improving your search engine rankings and strategically using online advertising. Learn the difference between SEO, SEM, and SMM. This workshop is focused on action-oriented tips to help you improve your web presence and get you more clients.

Key Learning #1: How to run advertising campaigns on Google and Facebook and Instagram

Key Learning #2: How to improve your search engine rankings with proper SEO

Key Learning #3: How to understand the analytics of your website traffic and online advertising. 

Bob Manard

Bob holds a BS in Computer Science from St. John Fisher College and an MBA in Electronic Commerce from the Simon School of Business at the University of Rochester.

A past president of RPCN, Bob is also active in several local organizations, including App Rochester, Google Rochester, and WordPress Rochester. He is also a member of the Tech Committee for the Greater Rochester Association of Realtors and the Chair of RPCN's Digital Marketing committee.

This meeting is free and open to the public. Note: Normally, there is a $10.00 fee for non-members. but for this meeting, the fee will not be charged. 

Want to promote your business? Sponsor a meeting! Contact Michael Van der Gaag at for more information.



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