Presenter: Bob Manard
Discover ways to spend your marketing dollars more effectively by improving your search engine rankings and strategically using online advertising. Learn the difference between SEO, SEM, and SMM. This workshop is focused on action-oriented tips to help you improve your web presence and get you more clients.
Key Learning #1: How to run advertising campaigns on Google and Facebook and Instagram
Key Learning #2: How to improve your search engine rankings with proper SEO
Key Learning #3: How to understand the analytics of your website traffic and online advertising.
Bob holds a BS in Computer Science from St. John Fisher College and an MBA in Electronic Commerce from the Simon School of Business at the University of Rochester.
A past president of RPCN, Bob is also active in several local organizations, including App Rochester, Google Rochester, and WordPress Rochester. He is also a member of the Tech Committee for the Greater Rochester Association of Realtors and the Chair of RPCN's Digital Marketing committee.
Want to promote your business? Sponsor a meeting! Contact Michael Van der Gaag at email@example.com for more information.