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Marketing by the Numbers
Presenter: Bob Manard
Measure what matters and make data-driven decisions using insights available from Google Analytics, Facebook, and LinkedIn. Learn the importance of setting marketing goals and tracking progress toward those goals.
Have you ever wondered how many people visit your website, how they got there, and what they do when they are there ? Want to gain insight into what kind of social media posts work best for your market ? Maybe you've thought about doing a little online advertising but you're worried about wasting money by not being able to track its effectiveness.
Whether you're a DIY marketer or you just want to be able to communicate effectively with your marketing professional, you're sure to benefit from attending this workshop.
Key Learning #1: Knowing what to measure and why
Key Learning #2: Google Analytics and Other Tools
Key Learning #3: Data Visualization and Infographics
Bob is a lifelong resident of Rochester, NY and holds a BS degree in Computer Science from St. John Fisher College and an MBA in Electronic Commerce from the Simon School of Business at the University of Rochester.
Chair of Digital Strategy and former president of the Rochester Professional Consultants Network, Bob is also active in several local organizations, including Mobile App Rochester, Google Rochester, WordPress Rochester, and serves on the Technology Committee at the Greater Rochester Association of Realtors.
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