Your Standout Recipe: How to Mix AI & Your Story to Brand and Sell More Consulting

Presenter: Annie Franceschi

Craving more clients? Want to feel proud to share what you do? Ready to rock your next discovery call?

Join former Disney storyteller-turned-branding strategist, Annie Franceschi, to learn how to stand out in the sea of sameness by “productizing” your coaching, consulting, or services as easier-to-sell solutions -- with just a little help from our new friend, AI.

Whether you’re an AI pro or just getting your feet wet, Annie will show you simple, clear ways to start leveraging your story with tools like Canva and ChatGPT to “package your process” and fill your practice with more ease!

This fun, engaging presentation will equip you with a winning recipe and the right ingredients to attract clients with the marketing power of AI and the heart of your practice: the human connection. You’ll discover organic, effective approaches to bringing awareness and new clients into your practice via speaking engagements, networking, and free consultations.

Your journey to a thriving, well-known practice starts here. (And yes, AI played a role in writing this description – learn how in the session!)

Key Learning #1: Learn how to position yourself as an expert: Rooted in your unique story, clarify your unique value proposition and set yourself up to become known for your expertise.

Key Learning #2: Explore crafting a branded solution: Learn how to shift from "X months of consulting" to a compelling offer that connects to your clients’ needs and goals.

Key Learning #3: Discover how to make services visual and easy to explain with AI and Canva: Discover how to use new and creative technologies to make your offers clear, visual, and easy to share with online and offline marketing.

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Annie Franceschi is a former Disney storyteller-turned-branding expert. In 2013, she quit a dream job at The Walt Disney Studios to start her practice, Greatest Story Creative®. Since then, Annie has advised hundreds, spoken for thousands, and been featured in Forbes. Along the way, she's become known for helping consultants confidently tell their stories, streamline their practices, and grow their greatest businesses without stressing social media marketing. Annie's also the bestselling author of 3 books about chasing your dreams through entrepreneurship - the consultant's business roadmap, "Establish Yourself," the ultimate guide to changing careers, "Permission to Try," and her first children’s book, "Small Biz for Kids." She's a Duke University graduate, avid Muppets fan, and happy citizen of Durham, NC - where she lives with her husband, Gus, and her favorite superhero/son, Leo.

Note: Images from this event may be used for promotional purposes. 

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SPECIAL NOTE: This will be a hybrid event where you can attend in-person or by Zoom.

To attend by Zoom, register and click the link above. You will be sent two (2) emails, one from RPCN and one from Zoom. Open the Zoom email to register (and Join) this event.

Contact us at helpdesk@rochesterconsultants.org if you experience any trouble registering for this event.

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This event is is also available In-Person in a pleasant conference room at the Al Sigl Center. Attending in-person is highly encouraged. For details and instructions, CLICK HERE.

COST: Free for members; $25.00 for non-members.

Spotlight your business! Sponsor a meeting. For details and to sign up, click on the Register button above.

Contact us at helpdesk@rochesterconsultants.org if you experience any trouble registering for this event.

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