RPCN’s Enhancing Human CapitalTM Deep Dives are held on the third Thursday of every month.
Scaling Strategies for Solopreneurs
Facilitator: Bob Manard
Let’s take a deep dive into how solopreneurs can scale their income and their impact without having to build a big team. For the purpose of this discussion, let's reframe “human capital” to focus on the individual. We’ll cover practical strategies like using AI and automation to save time, tapping into a network of trusted freelancers to expand capabilities, and investing in one’s own skills in order to stay competitive. We’ll also discuss how to avoid burnout and build the right connections necessary to thrive as a one-person business.
Discussion Points for the Deep Dive:
Working Smarter with AI
- What everyday tasks can solopreneurs automate using AI and other tools to save their own time and energy ?
The Strategic Use of Freelancers and Contractors.
- When does it make sense to delegate to freelancers, and how do you build a reliable network of support?
Proactive Skill Development and Personal Growth.
- How can solopreneurs identify their own skill gaps, invest in targeted learning, and proactively plan for personal and professional growth in order to stay competitive ?
Battling Burnout and the Isolation of Solopreneurship.
- How do solopreneurs create a sustainable work-life balance and build a professional network to combat the stress and isolation that are common in one-person businesses ? How do they go about setting boundaries and seeking outside help, such as mentors ?
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Bob is a lifelong resident of Rochester, NY and holds a B.S. in Computer Science from St. John Fisher University and an MBA in Digital Marketing and Finance from the Simon School of Business at the University of Rochester.
His professional journey is marked by diverse industry experience, including roles in quality control at General Motors, software engineering at Xerox, security software at Paychex, and big data at regional telecoms PAETEC and Windstream.
As an entrepreneur, Bob is the proud owner of several businesses, including:
- Sharp Dressed Brand: A full-service marketing firm, combining strategy, creativity, and execution.
- Where You Sleep: Real estate services as a licensed real estate salesperson and notary public.
- Faces That Work: Provider of business services through a network of skilled freelancers.
He is also deeply committed to community engagement and professional development. As a long-standing member of the Rochester Professional Consultants Network (RPCN), Bob attended the RPCN Consulting Business Boot Camp and has been a member of the organization ever since. He is on the board of directors, served a term as president, and contributes significantly as the Director of Digital Strategy.
Bob exemplifies innovation, leadership, and dedication, using his extensive knowledge and entrepreneurial spirit to make a lasting impact across industries and communities.
This meeting is free and open to everyone.
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This series provides an opportunity to explore Dr. Floyd Tucker's "Enhancing Human Capital" program, designed to help businesses build healthy organizations and happy employees.
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