Can people find your business online—and what do they find when they do?
Whether you have an established website, an outdated one, or no website at all, your business has a digital presence. This practical session will help you understand how potential customers may encounter your business online and identify opportunities to improve how easily they can find, understand and contact you.
We’ll look at the key pieces of digital visibility for small businesses, including Google Business Profiles, reviews, online directories, social media and websites. For businesses with a website, we’ll also cover the fundamentals that make a site more effective, including SEO, clear messaging, mobile usability, calls to action and overall search visibility.
You’ll leave with a clearer picture of what’s working, what may be getting in the way, and practical steps you can take to improve your online visibility.
Key Takeaways:
- Key Takeaway #1: Evaluate your online presence from a potential customer’s perspective and identify gaps that may be making your business harder to find or understand.
- Key Takeaway #2: Understand how Google Business Profiles, reviews, directories and other online platforms can build visibility and credibility—even without a website.
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Key Takeaway #3: Identify the website fundamentals that matter most for small businesses, including SEO, messaging, mobile usability and calls to action, and determine what to improve first.
Note: Images from this event may be used for promotional purposes.
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Meet Our Presenter Becca Natalie
Becca Natalie is a web developer and SEO strategist with over 20 years of experience helping businesses improve their websites and online visibility. She runs Bec Digital Studio, where she works with small and mid-sized businesses on website strategy, SEO, local search and digital marketing.
Becca has also taught web-related courses as an adjunct instructor at Rochester Institute of Technology and Bryant & Stratton College. She especially enjoys making technical topics practical and approachable so business owners can better understand their digital presence and make informed decisions about how to improve it.
This meeting is open to the public.
COST: $10 for nonmembers
Contact us at helpdesk@rochesterconsultants.org if you experience any trouble registering for this event.
SPECIAL NOTE: This will be a hybrid event where you can attend via Zoom or in-person at 2808 Dewey Ave, Rochester, NY 14616. Attending in-person is highly encouraged.
After the meeting ends, open networking (with private breakout rooms for those on Zoom) will continue until 10:00 a.m. ET for the attendees.
After you register, you will be sent two (2) emails, one from RPCN and one from Zoom. NOTE: The email from RPCN will be sent almost immediately but the ZOOM email may be delayed by a few minutes. Be patient while waiting for it. Click the link in the Zoom email to join this event.
Spotlight your business! Register as a meeting sponsor. For details on sponsoring, click HERE.
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