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Top Ten Reasons Marketing is Like Playing Sudoku

09-Jun-2011 11:09 AM | Steve Royal (Administrator)
by Ruth Balkin, Balkin Information Services

I'll admit it, I'm hooked on Sudoku. At the urging of my assistant (thanks a lot, Natalie), I started out doing the puzzles in the newspaper, then bought a few books. However, my favorite is JigSawDoku, available free online at http://www.jigsawdoku.com/.  Each number has a specific color and you can change the difficulty level. Today I discovered that marketing is a lot like playing Sudoku:

  1. The more you practice, the better you get.
  2. If one thing doesn't work, try something else. You need to use various methods even in the same game.
  3. It's okay to "cheat" - in other words, ask for help. Or in the case of the game, try a number to see if it works.
  4. When all else fails, go back to the beginning.
  5. If you get stuck, put it on "pause" and take a break. Go do something else.
  6. Set a limit on how much you will "play." Don't get distracted and spend all your time playing the game; you have other things to do in your business besides marketing.
  7. Check your progress as you go along. You can do this by clicking on "Hint." For marketing, how many follow-up calls did you make or how many e-mails did you send?
  8. Get organized, and the pieces will fall into place...How are you doing?
  9. Check your stats periodically. 14 calls made; 4 proposals to do!
  10. And finally, remember to have fun doing it!
By Ruth G Balkin, Balkin Information Services, rbalkin@balkininfo.com 585-482-1506

With thanks to Rachel Lee and Gideon Greenspan, creators of JigSawDoku

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