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Speakers/Workshops

    • 25-Jun-2021
    • 8:00 AM - 9:30 AM (EDT)
    • Online using Zoom

    Note: This presentation is sponsored by 

    This meeting will be held online using Zoom. You do not need an account with Zoom. To register for this meeting, click on:

    https://us02web.zoom.us/meeting/register/tZwrcu6gqzovGtwIzhuNpj9uAkjEBeaFyTB7

    You will be sent an email with a link and a password that may be required to enter the meeting.

    Marketing by the Numbers

    Presenter: Cindi Crowley

    How much time are you spending on the wrong opportunities only to find out "Not now". The only thing we have cannot get back in business is… time. So, it is imperative that the time we set aside for sales, should be funneled through a priority process. Qualified sales opportunities provide your company the right fuel to grow in the right direction with the right message in reaching your business objectives. I can help you get there!

    Key Learning #1: Understanding how to effectively utilize the sales forecasting tool.
    Key Learning #2: Minimize the time spent on customers who go "radio silent."
    Key Learning #3: Maximize your sales opportunities

    ___________________________

    Cindi Crowley
    Cindi Crowley, Business Consultant of Sales360plus is a highly experienced and skilled leader, with a successful track-record of results. Cindi works closely with small and medium size businesses in building high performing sales organizations and consistently exceeding corporate objectives. Her unique focused approach quickly uncovers “performance gaps” and successfully manages performance transition to better align with company goals.

    Sales360plus works with sales leaders, Executives and Individual contributors in improving sales skills and techniques with a repeatable process. Our Professional Coaching services is all about providing our clients with experienced, independent and practical support, in an affordable and convenient way, to help find solid solutions that work for them and allow them to climb higher and faster than they could on their own.

    Cindi has a BS degree from SUNY @Oswego and an MBA degree from St. John Fisher College.

    Note: In an effort to promote networking after the meeting ends, breakout rooms will be available for approximately one half-hour for the attendees to use at their discretion.

    Want to sponsor a meeting? Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.







    • 09-Jul-2021
    • 8:00 AM - 9:30 AM (EDT)
    • Online using Zoom

    This meeting will be held online using Zoom. You do not need an account with Zoom. To register for this meeting, click on:

    https://us02web.zoom.us/meeting/register/tZIsc-uqpj0qGtLUV_Wg-fr7GECmuV9diFfN

    You will be sent an email with a link and a password that may be required to enter the meeting.

    Get R.E.A.L, Get Noticed, Get Results

    Presenter: Robin Taney

    You've probably heard the saying "A failure to plan is a plan to fail." Unfortunately, when it comes to promoting their business, that's often the case for many business owners.

    They either:

    • View it as an afterthought (and are reactive instead of proactive)
    • Have an "if we build it, they will come" attitude
    • Think they aren't "newsworthy" enough and don't do anything

    PR is a mindset, not an accessory. Trying to promote your business without a plan is like trying to build a house without a foundation. Not only do you need a plan, you need one that's realistic, engaging, authentic, and designed to build a long lasting relationship with your customers. In other words, it needs to be R.E.A.L. (and real)

    In Get R.E.A.L, Get Noticed, Get Results, Robin Taney, the Get R.E.A.L Girl and founder of Studio 4 PR, will walk you through the process of:

    • Identifying your ideal client (to make sure you're working with the ones who appreciate you and inspire you to do your best work INSTEAD of sucking the life out of you).
    • 7 ways to use a press release that don't involve the media.

    Key Learning #1: Your ideal client needs to feel like you are speaking only to them.

    Key Learning #2: You need to get past the idea you aren't "newsworthy.."

    Key Learning #3: There are four core principles every business owner needs to be successful.


    ___________________________


    Robin Taney is an award-winning news producer, Certified Solution Partner of Constant Contact and Co-author of "Navigating Entrepreneurship" which hit #1 in "Hot New Releases" less than 12 hours after launching on Amazon. As the owner/founder of Studio 4 PR, she works exclusively with small business owners and creative entrepreneurs to help them tell their story.



    Note: In an effort to promote networking after the meeting ends, breakout rooms will be available for approximately one half-hour for the attendees to use at their discretion.

    Want to sponsor a meeting? Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.







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