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Speakers/Workshops

    • 29-Sep-2020
    • 6:30 PM - 8:00 PM (EDT)
    • Online using Zoom

    This meeting will be held online using Zoom. You do not need a Zoom account to join the meeting.

    To register for this meeting, just click on this link:

    https://us02web.zoom.us/meeting/register/tZEsc-uurTIiH9x_r6XICjfAk_1zK3V0EXgo

    You will receive an email which will include a link and a password which may be needed for the meeting.

    RPCN Social -New Gathering of Colleagues & Friends

     
    When: Sep 29, 2020, 06:30 PM - 8:00 PM

    During our July “Surprise Thursday” Zoom Social Hour, consensus was that we’d like some more social calls.  In these days of rarely seeing RPCN friends face to face, our time to get to know our fellow RPCN members and guests has greatly decreased. (And yes! Guests are welcome - what a great way to introduce them to our organization).

    RPCN is launching a new element in our lineup of online gatherings, "RPCN Social."  This one is less about business, more about getting to know each other better and expanding our horizons by sharing experiences. Each month, the RPCN Social gathering will focus on a topic for sharing ideas and experiences. The goals are to become more familiar with each other as individuals, and to broaden our own experiences in a variety of areas.

    Pop in for the whole session or just a few minutes.

    Topic: Books -- What books/audiobooks have you enjoyed this year? What's on your to-read list?

    Location: Online using Zoom




    • 09-Oct-2020
    • 8:00 AM - 9:30 AM (EDT)
    • Online webinar using Zoom

    This meeting will be held online using Zoom. You do not need an account with Zoom. To register for this meeting, click on:

    https://us02web.zoom.us/j/82257832238?pwd=Y3Z3SldFTVo4VU1HVGFUdW55Mk1mZz09

    You will be sent an email with a link and a password that may be required to enter the meeting.

    How to make an impactful video
    for Social Media/TV/Website 

    Presenter: Ray Farrell and Bre Morris

    We’re living in changing times and a lot of businesses are having to realign their business and marketing goals as a result. This session will focus on how to implement video into your marketing campaign. Video connects the audience with you and your brand unlike any other medium. The power of a strong brand presence through video is unmatched. We will walk you through all of the details of how to get started, the importance of sharing your content and go over all of the tools you need to take a next step with your video project. If you are a business owner and aren’t sure how to begin an online presence through video, this is for you!

    - Key into what you want to communicate.
    - Is it for this moment/season or do you want to use this video for an extended period?
    - What equipment do you need?
    - Get the right personnel
    - How to light?
    - Where do I want to shoot my video?
    - How to remember your lines and come off natural?
    - Can I shoot more than one concept at a time?
    - Why use a spokesperson?
    - Video length
    - Why editing matters
    - Example of video concept
    - How to post to social media - quick information
    - TV with social media posts (boosted) gets you the most views.

    Key Learning #1: Using video to promote your business
    Key Learning #2: How to connect with a larger audience on social media using video
    Key Learning #3: The actual “how to” of video creation and implementation for a brand

    Bre Morris


    Bre Morris is the founder and owner of B.Mor Marketing and helps small to medium sized business owners establish a strong brand identity through strong public relations and overall brand awareness. Bre works hard to help business owners align their overall business goals with their marketing objectives and as a result b.mor successful!
    Ray Farrell

    Ray Farrell is the Account Supervisor for The Farrell Edge. Offering full service and project based marketing packages. We have 3 advertising areas of focus: social media, videos, and website design. Our company has over 30 years of marketing experience helping small to medium sized businesses. We are results oriented to get you in front of the most eyeballs and ears to help your business grow and succeed.  

    Want to sponsor a meeting? Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.

    • 23-Oct-2020
    • 8:00 AM - 9:30 AM (EDT)
    • Online webinar using Zoom

    This meeting will be held online using Zoom. You do not need an account with Zoom. To register for this meeting, click on:
    https://us02web.zoom.us/meeting/register/tZwoc-CtqjMvHNTPWczpiESj7uFiiTzL4F36

    You will be sent an email with a link and a password that may be required to enter the meeting.

    Strategic Planning for Solo Business Owners

    Presenter: Jeanne Allen

    HOPE IS NOT A STRATEGY…..A STRATEGY IS A STRATEGY

    The “classic” approach to strategic planning doesn’t fit with small companies. They need to look at strategy in a more granular way, breaking it down into pieces that are manageable and scalable.

    Having a strategy is vital for any small business. Here’s why:

    • A strategy defines your plan for moving from where you are today to where you want your business to be in the future.

    • Having a clearly defined business strategy is central to prioritizing, making decisions, and assessing progress toward your goals.

    This program will help you gain an understanding around how to develop your company’s strategy and how to implement and measure your objectives.

    Key Learning #1: You will learn how to develop your company's identity and direction.
    Key Learning #2: You will learn about creating a road map to the future.
    Key Learning #3: You will learn about the importance of tracking your progress.

    Jeanne Allen

    Jeanne Allen has been the President of Leadership Logic for 8 years. They focus on Improving the World of Work, One Leader at a Time.

    Jeanne doesn’t believe in a canned approach to leadership development. Her unconventional style has turned her into a sought-after practitioner who impacts organizations by strategically partnering with business leaders in order to construct high performing teams. Companies she has collaborated with have landed on the INC 500 list and the local Rochester Top 100 list. She is a trusted advisor who is passionate about helping mold and train great leaders.

    Jeanne is a member of the Small Business Council of Rochester, the Business Council of New York State, Rochester Professional Consultants Network, and The Women’s Council of Rochester.

    Jeanne earned her Bachelor’s degree in Business Administration from Nazareth College of Rochester. She also holds her Senior Professional Human Resources certification (SPHR) from the HR Certification Institute, and her Senior Certified Professional certification from the Society for Human Resource Management.

    Want to sponsor a meeting? Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.

    • 11-Dec-2020
    • 8:00 AM - 9:30 AM (EST)
    • Online webinar using Zoom

    This meeting will be held online using Zoom. You do not need an account with Zoom. To register for this meeting, click on:

    https://us02web.zoom.us/meeting/register/tZcrde6trD8vGtwKT1QiotCJN4MqYDAcdIn3

    You will be sent an email with a link and a password that may be required to enter the meeting.

    Playing to Your Strengths: Your Roadmap to Excellence & Personal Fulfillment

    Presenter: Nermine Zakhary

    "Hide not your talents. They for use were made. What's a sundial in the shade?"
    -- Benjamin Franklin

    Do you know your strengths? Are you living your strengths?

    More than any other factor, playing to your strengths enhances personal fulfillment, effectiveness - and is the greatest opportunity for excellence in all aspects of your life.

    Come prepared to learn the impact that strengths awareness can have on you personally and on your performance at work, home and in your community -- and how to identify the areas where you have the greatest potential for building strength.

    In our time together, we will bust the myths that may be holding you back from true fulfillment. You will learn the components of and recognize the signs of a strength as well as explore ideas for how to manage around your weaknesses. We'll introduce the CliftonStrengths* assessment and send you off with the information and tools you need to rise to your strengths edge!

    *CliftonStrengths is the outcome of a 40-year study of human strengths, conducted by the Gallup Organization. 34 distinct, statistically-significant areas where people naturally tend to exhibit consistent, near flawless performance, were identified. From there, the CliftonStrengths assessment was developed to help people discover and describe their personal strengths.

    Key Learning #1: Why look at Strengths
    Key Learning #2: The backstory and what we know today
    Key Learning #3: How to get started with Strengths
                           

                                             _________________

    Nermine Zakhary
    Nermine Zakhary is a practitioner of strengths, particularly how to strategically apply them in ways to accelerate performance, energy, relationships & results!

    A Certified People Acuity Coach™, Nermine coaches individuals or small groups and also facilitates workshops to teach strengths strategies for clients to define and function in their optimal zone.

    The focus is on strengths-building instead of weakness-fixing!  This positive approach allows clients to own who they are and empowers them to purposefully make their unique and impactful contributions to our world.

    Nermine comes to strengths coaching with 15 years' experience in the training industry at Highland Hospital and Xerox Corporation and holds a Master's Degree in Education, specializing in Instructional Design for Online Learning from Capella University.

    Nermine Zakhary, MSEd, SSCC, CPAC
    Strengths-Edge Founder & Chief Empowerment Officer
    Certified Strengths Strategy Coach
    Certified People Acuity Coach™

    Want to sponsor a meeting? Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.

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