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Speakers/Workshops

    • 07-Apr-2020
    • 5:30 PM - 7:30 PM
    • Online using Zoom
    Register

    This meeting will be held online at 5:30 p.m. using Zoom. You do not need an account with Zoom. To join this meeting:

    Click on

    https://zoom.us/j/972755160

    5 to 10 minutes before 5:30 p m.

    Presenter: Laurie Enos and Tamara MacDuff

    Laurie and Tamara

    A Special Evening Event is Tuesday, April 7, 2020, from 5:30-7:30 p.m. Tamara MacDuff of NOW Digital Marketing, and Laurie Enos, of Blue Lilac Marketing Group, LLC, will present “How to Use Social Media to Grow Your Business.” Discover how to use social media to get the word out about your business. Learn the best ways to share your content and create awareness for your business.  

    Want to promote your business? Sponsor a meeting! Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.







    • 24-Apr-2020
    • 8:00 AM - 9:30 AM
    • Online using Zoom
    Register


    This meeting will be held online using Zoom. You do not need an account with Zoom. To join this meeting:

    Click on

    https://zoom.us/j/983177381

    5 to 10 minutes before 8:00 a.m.

    Presenter: Laurie Enos

    Why blog? Blogging establishes you as an expert in your field. Customers and media can find you because you're an authority.

    Sharing your knowledge can help your business grow, so get started blogging!

    Key Learning #1: Why blog

    Key Learning #2: How to start blogging

    Key Learning #3: How to Promote your blog

    Laurie Enos


    Laurie is an energetic force of marketing savvy. She is co-owner of Blue Lilac Marketing Group. She has over 20 years marketing experience working with companies in varying fields. Her clients range from restaurants, retail shops, and a jewelry designer to financial investment firms, start up software companies and medical practices.

    Laurie works strategically with her clients to create powerful and elegant marketing solutions. She has deep experience in the corporate sector, and gladly left it to pursue a more personal, boutique style of business. She's ready to deliver value at very turn!

    This webinar is free and open to the public.

    Want to promote your business? Sponsor a meeting! Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.







    • 08-May-2020
    • 8:00 AM - 9:30 AM
    • Online Webinar using Zoom
    Register

    This meeting will be held online using Zoom. You do not need an account with Zoom. To join this meeting, just:

    Click on

    https://zoom.us/j/633199358

    5 to 10 minutes before 8:00 a.m.

    Presenter: Diana Robinson, Ph.D

    URLs and Domain Names: Hidden Pitfalls, Solutions, and Options

    Domain names can be more complicated than many of us realize. Diana will discuss and demonstrate some important issues around the choice of domain names for both business and for personal use. Issues to be covered include:

    • The range of "top level domains" available and potential issues that come with them.
    • The potential relationship between domain names and SEO.
    • Potential pitfalls in the choice of a domain name will be discussed (sometimes hilariously), illustrated by websites with ill-chosen domain names, some of which still exist.
    • The use of more than one domain name.

    Key Learning #1: An understanding of the domain name options available to them (more than most people realize).

    Key Learning #2: An awareness of the relationship (or not) between domain names & SEO.

    Key Learning #3: Cautions about potential pitfalls in the choice of domain names.

    Diana Robinson


    Diana Gardner Robinson was born and raised in England and came to the United States in 1963. Despite having left school at sixteen, she now has several graduate degrees including a doctorate in social psychology from the University of Rochester earned in 1992.

    Diana worked as an addictions counselor in the 1990s, trained as a life coach 1996-1997, and began training future addictions counselors at Monroe Community college in 2000. At MCC she also developed several academic courses, fought a few political battles, and in 2014 received the SUNY Chancellor’s Award for Excellence in Adjunct Teaching.

    Diana retired from teaching in 2015 and is now focusing on two branches of her business, Choices Success Strategies, LLC. She has returned to her earlier Life Coaching and is currently developing her website copy editing business as a second, but related branch. Her coaching specialties include confident self-presentation and decision-making, and clear communication, especially on websites.

    Want to promote your business? Sponsor a meeting! Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.







    • 22-May-2020
    • 8:00 AM - 9:30 AM
    • Online webinar using Zoom
    Register

    This meeting will be held online using Zoom. You do not need an account with Zoom. To join this meeting, just:

    Click on

     https://zoom.us/j/746788981

    5 to 10 minutes before 8:00 a.m.

    Presenter: Almarie Falbo

    Crowdfunding Basics: An insiders view to securing capital.

    Get the information you need to tap into the world of crowdfunding. Billions of dollars of alternative financing may be your path to getting cash for your business.

    How much do you need? We will cover: Fundamentals of Crowdfunding, Understanding Your Options, Choosing the Right Options, Success Factors

    Get capital for your business using the power of the internet and crowdfunding. The workshop will help guide you to your best funding options. Upon completion you will know the difference between: Non-Profit Lenders, Crowdfunding, Invoice Financing, and other funding sources– and which ones could be best for you. Hear about examples of successful Crowdfunding campaigns to understand how they raised funds.

    Key Learning #1: Crowdfunding basics. What the different types of crowdfunding are.

    Key Learning #2: A federal program was introduced May, 2016.

    Key Learning #3: Crowdfunding is a successful source for raising funds.

    A ‘C’ Suite executive, who utilizes broad and diverse knowledge and experience along with a strong entrepreneurial orientation to achieve positive results.

    Organizations large and small, asset based established enterprises and virtual eCommerce start-ups, global and local, private and non-profit, her experiences encompass financial services, manufacturing, sourcing and supply chain, customer service, franchise operations, technology and healthcare.

    Almarie Falbo


    Ms. Falbo began her career with Xerox Corporation from there she joined Bausch & Lomb. Next she took her experience to Silicon Valley, when NEC recruited her for the executive team to evaluate the attractiveness of the retail PC market; subsequently she became COO. Ms. Falbo continued her career with technology renaissance companies; first, Agilent Technologies, a new spin out from Hewlett Packard and second Avaya which was created from Lucent Technologies. Recently, she focused on establishing Ally Financial as an enduring market leader in auto financing. Results Through Collaboration, is her current focus, which includes being the Chief Operating Officer for CCS Oncology and CCS Healthcare, additionally supporting several private and non-profit initiatives.

    In 2019 Ms. Falbo was recognized by the Small Business Administration with the Award of Distinction and Achievement. Ms. Falbo earned her MBA in Finance from the University of Rochester William E. Simon Graduate School of Business Management and her Bachelor of Arts in Mathematics with honors from the State University Center of New York at Buffalo.

    Want to promote your business? Sponsor a meeting! Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.







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