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Speakers/Workshops

    • 25-Oct-2019
    • 8:00 AM - 9:30 AM
    • Five Star Bank at City Gate
    Register


    Presenter: Bob Lurz and Barbara Moore

    Is your business strategy “Build it and They Will Come”? (like the movie “Field of Dreams”). What if you build it and they won’t come? Will your service provide the value clients need?

    “Client-Discovery” interviews with target clients help you discover if your service provides good value to the right clients. You can test your assumptions about your value before you waste time and effort on a consulting approach that won’t meet your goals.

    Bob Lurz guides you through the Client Discovery process. He and Barb Moore do role-play interviews that show how (and how not to) interview target clients for the value they seek. Come and explore your service and “Build in Value so They Will Come”.

    • Key Learning #1: Testing your assumptions about your service and clients
    • Key Learning #2: Conducting potential-client interviews
    • Key Learning #3: Avoiding biased information: “Ask, don’t sell” & Unbiased questions & analysis.

    Bob L


    Bob Lurz, The Consultant’s Consultant



    Through his Consultants Accelerator, Bob Lurz provides One-on-one Coaching, Mentoring & Education for independent consultants. He helps them to:

    Develop Consulting Business Skills (to become entrepreneurs)Market Themselves as Solo Consultants (to find and engage those elusive clients)

    Make Informed Business Decisions (to avoid costly mistakes and become profitable)

    Bob facilitates the monthly RPCN Business Forum.

    Bob also designed & facilitated the annual RPCN Consulting Business Boot Camp from 2012 through 2017.

    Barb Moore


    Barb Moore, Moore Results


    Barbara trains people to use their computers, troubleshoots computer problems, and works with small businesses to optimize their use of social media.

    She has worked with large computer systems for libraries. Barbara installed the first automated check-out system for the 30 public libraries in the Monroe County Library System.

    She also served as the Assistant Director for Computer Systems and Applications at the University of Rochester Libraries.

    Want to talk about your business for three minutes at an RPCN presentation? Sponsor a meeting! Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.

    Here's a Map to Five Star Bank, City Gate

    For a description of where to park, CLICK HERE.




    • 30-Oct-2019
    • 5:30 PM - 7:00 PM
    • Five Star Bank, City Gate
    Register


    Presenter: Melanie Watson

    Everyone is throwing around the word 'branding' lately. But what does it really mean? And why do you need it? We'll discuss this before diving into the foundations of building your own brand. Bring a pencil because this interactive workshop includes a workbook that will lead you through the first steps. Hint: It's all about your target audience.

    Key Learnings from this session will be  

    • Key Learning #1: An understanding of branding and why you need it
    • Key Learning #2: An in-depth look into your own business and how it influences your brand
    • Key Learning #3: A workbook that will walk you through the steps discussed in the presentation

    Melanie Watson


    Melanie Watson helps small businesses and solo-entrepreneurs build a visual brand that encompasses who they are while also speaking to their ideal audience. She dives deep into her client's business and goals before ever touching pen to paper. She also provides every branding client with the tools to keep their branding consistent into the future.

    Want to sponsor a meeting? Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.

    Location: TBD




    • 08-Nov-2019
    • 8:00 AM - 9:30 AM
    • Five Star Bank at City Gate
    Register


    Presenter: Bob Manard

    Discover the right strategies for your website, online advertising, email marketing, and social media marketing. We'll explore tools to help streamline and automate your activities. We'll also learn how to measure, track, and analyze the results your efforts.

    Key Learning #1 Creating a digital marketing strategy that won't break the bank.

    Key Learning #2: Building low-cost email and online advertising campaigns to generate qualified leads.

    Key Learning #3: Using data analysis tools to keep tabs on how effective your digital marketing activities are.

    Bob Manard

    Bob holds a BS in Computer Science from St. John Fisher College and an MBA in Electronic Commerce from the Simon School of Business at the University of Rochester.

    A past president of RPCN, Bob is also active in several local organizations, including App Rochester, Google Rochester, and WordPress Rochester.

    Want to talk about your business for three minutes at an RPCN presentation? Sponsor a meeting! Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.

    Here's a Map to Five Star Bank, City Gate

    For a description of where to park, CLICK HERE.





    • 22-Nov-2019
    • 8:00 AM - 9:30 AM
    • Five Star Bank at City Gate
    Register


    Presenter: Mark Dulaney

    Are you ready for something different? Something real? Something with the potential to change the trajectory of your income, business, body, bank account, relationships and your life?

    This is not a feel-good motivational presentation. There will not be a miraculous strategy that will solve your problems.

    This is a presentation that will force you to take a factual look at yourself and your thoughts, choices, actions, words, questions and the results they create and you are living with today.

    So many people believe that the solution to their problems lies somewhere outside of them. That would mean that the solutions to those problems are out of their control and someone or something else must change in order to solve those problems.

    I created this talk to help those who are willing to consider that the only solution their problems is them. And it all starts with a willingness to STOP LYING to yourself and others.

    When this talk is over you will either hate me or you will see your role in every problem, struggle and negative result you have (other than unfortunate events or purely bad luck).

    More importantly, you will have a path forward, a path that you have total control over, for solving problems, ending struggle and improving results.

    Other than that, this talk will do nothing for you!

    • Key Learning #1: Three types of lies you tell and the problems they create
    • Key Learning #2: The future pain and problems you can avoid by facing up to your lies
    • Key Learning #3: How admitting to the facts opens the doors to greatness


    Mark Dulaney


    Mark Dulaney started Strangers Into Clients in 2005 after quitting his full time job as a chemical technician. Mark started a research project in 1985 that has become the foundation of his information and how he helps his clients today.

    Mark is the author and publisher of five books including Wealthodology, The Devil’s Playbook and Listen Up ladies, The Lady’s Guide To Understanding Men.

    Mark’s goal is to help everyone who sells and markets or owns a business to generate income to do three things:

    1. Convert Strangers into Profitable Clients
    2. Build a business you own and makes money for you instead of owning a job you must work to make money.
    3. Create a balanced successful life that includes health, family, love, sex and financial security.

    Want to talk about your business for three minutes at an RPCN presentation? Sponsor a meeting! Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.

    Here's a Map to Five Star Bank, City Gate

    For a description of where to park, CLICK HERE.





    • 13-Dec-2019
    • 8:00 AM - 9:30 AM
    • Five Star Bank at City Gate
    Register


    Presenter: Margit Brazda Poirier, M.S., GPC

    Nonprofits and businesses are often faced with the challenge of increasing their revenue to achieve their mission and keep the doors open. Many consider looking for grants as a source of revenue. But what can grants do for your organization? What will they fund and how do you even get started?

    • Key Learning #1: The #1 thing EVERY nonprofit or business MUST KNOW in order to get grant funding.
    • Key Learning #2: How to find the RIGHT grants for your organization’s important work.
    • Key Learning #3: The CRITICAL mistakes made by most applicants when seeking grant funding.

    Margit Brazda Poirer


    Margit Brazda Poirier, a nationally certified grant professional (GPC) and Owner/Founder of Grants4Good LLC, created the company in 2009 to help nonprofits and businesses find and get grants.

    Margit has written and received numerous grants from federal, state, foundation, and corporate sources – and she has the unique perspective of understanding both grant seeking and grant making, given her experience leading a prominent New York foundation.

    Margit is a nationally published author and frequent speaker on all aspects of grant development. Her passion is teaching others about the power of grants so that they may turn their ideas into reality.Want to talk about your business for three minutes at an RPCN presentation?

    Want to promote your business? Sponsor a meeting! Contact Michael Van der Gaag at programs@rochesterconsultants.org for more information.

    Here's a Map to Five Star Bank, City Gate

    For a description of where to park, CLICK HERE.





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